Marketing Manager (PR25029)

About the position

The Marketing Manager will develop, implement, and manage the Company’s marketing program for all business units (BU’s) and corporate communications. This role involves proposing creative ideas related to Company branding activities, creating marketing and promotional materials, and reporting marketing performance against objectives and targets. The Marketing Manager will also advise and support parent and group companies to ensure that trade shows and other marketing media achieve parent company branding objectives, guide business units and advertising agencies in the creation and maintenance of the Company’s online and social media presence, and evaluate marketing campaign effectiveness through quantitative analysis of results.

Responsibilities

• Propose creative ideas related to Company branding activities and execute, as approved
• Propose and create marketing and promotional materials independently or through coordination with advertising agency, as approved
• Report marketing performance against objectives and targets
• Advise and support parent and group companies to ensure that trade shows and other marketing media achieve parent company branding objectives
• Guide business units and advertising agency in creation and maintenance of Company’s online and social media
• Evaluate marketing campaign effectiveness through quantitative analysis of results
• Supervise website design and maintenance for all global websites
• Ensure trade show organizer and booth fabricators and/or installers have provided all agreed deliverables per design
• Monitor schedule, shipping, import compliance, and logistics for all imported marketing and trade show related goods and services, identify high risk shipments, and successfully resolve discrepancies
• Prepare and issue Company’s and group companies’ newsletter articles and updates to company websites and maintain newsletter site
• Negotiate with vendors for optimal cost where feasible
• Provide cost information and advice for marketing department budget planning
• Prepare and update trade show budgets, reporting to management as necessary
• Identify new marketing communications vendors and suppliers including trade show planners and booth design and fabrication firms
• Create and manage projects in the Company’s ERP system to accurately capture and track marketing related expenses
• Create purchase requisitions and monitor vendor accounts for client gifts and trade shows
• Execute and manage all company business unit promotional email campaigns
• Ensure all technical sales brochures are approved by appropriate parties prior to issue
• Ensure that all required marketing materials and supplies for internal and trade association sponsored training sessions are delivered as agreed
• Ensure foreign language translations of product brochures and technical articles are complete, meet agreed to standards, and are delivered on schedule
• Ensure all marketing related international shipments meet import/export compliance requirements and have properly completed commercial documentation
• Prepare press releases for industry trade publications, as necessary or assigned

Requirements

• Bachelor’s degree in related field or equivalent education and/or work experience
• 5 years’ experience in marketing and marketing communications in a global B2B market
• Demonstrated successful working relationships with external clients and other internal and external contacts
• Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and communication skills
• Demonstrated continuous improvement in areas of responsibility
• Proficiency in Microsoft Excel, Word, PowerPoint, Adobe Creative Cloud apps
• Availability to travel, domestically, up to approximately 10%, and internationally, up to approximately 5%, sometimes with limited notice

Nice-to-haves

• 10 years’ marketing communications experience with power electronics or other capital equipment in any combination of the metals, material handling, renewable energy systems, paper, or related general industries
• Demonstrated successful product marketing and brand management experience
• Proficiency in Oracle Projects and Oracle Eloqua Marketing Automation