Marketing Manager & Social Media Manager

About the position

The Marketing Manager is responsible for internal and external design for all digital and print projects. Engages with Marketing/eCommerce team, corporate, regional and hotel stakeholders to capture business requirements. Be the on property expert of all Brand and Marketing strategies.

Responsibilities

• Create and direct brand development, including hotel website
• Managing of hotel messaging/brand positioning
• Create and direct brand voice guidelines
• Direct PR Agency, Digital Marketing Agency and Advertising Agency
• Develop partner relationships and manage donation requests
• Identify, negotiate agreement and cultivate relationships
• Identify and vet new ideas and guest experiences, and work with operations team for rollout
• Direct and manage community relations strategy
• Community partnerships and Board relationships
• Develop and implement annual strategic marketing plan, including paid sponsored boosting on Social channels
• Research, identify and capitalize on new market opportunities
• Direct media planning and buying in conjunction with ad agency
• Create internal communication presentations for stakeholders
• Work with corporate affiliates on cross-promotional initiatives
• Provide marketing expertise to the executive management team
• Develop and manage the marketing budget/forecast/contracts/financials
• Database management
• Oversee internet marketing strategies; and web site development and performance
• Manage creative campaign development and production
• Operational support and collateral management
• Manage execution of projects
• Performs any other job related duties as assigned.

Requirements

• Bachelor's Degree, preferably in Marketing, Communications, Graphic Design or related field.
• A minimum 3 years' of experience in digital graphic design, online content and project management.
• Ability to leverage Brand and HEI processes and systems to support compliance, identify trends and support execution of corporate and property strategies.
• Strong working knowledge of Microsoft Office, Excel, PowerPoint, InDesign, Photoshop, Adobe Illustrator.
• Strong analytical skills, ability to identify relevant data and leverage to positively impact hotel revenues.
• Effective verbal and written communication skills.
• Ability to adapt communication style to suit different audiences, such as effectively communicating with supervisors, coworkers, public etc.

Benefits

• Competitive Medical and Dental programs through Anthem Blue Cross Blue Shield
• Vision insurance programs through EyeMed
• Vacation, Sick and Holiday programs
• Pet insurance through the ASPCA
• Supplemental, Spousal and Child Life insurance
• Short and Long-Term Disability plans
• 401(k) Savings Plan with matching funds
• Discounts through 'YouDecide' and Hotel Room Discount programs
• DailyPay, a voluntary benefit that allows associates access to their earnings when they want them.