About the position
Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on that purpose. If you want to make a difference at the center of health, come join our innovative company and help us improve the lives of people and animals everywhere. We are looking for a passionate, detail-oriented Marketing Strategy & Financial Analytics Manager to join our growing Marketing Insights & Intelligence team. Under the direction of the Sr. Director of Brand Performance, this role will focus on developing various financial models such as Return on Investment (ROI), Customer Acquisition Cost (CAC), Lifetime Value (LTV), Net Present Value (NPV), Economic Profit and Internal Rate of Return (IRR) that objectively evaluate the impact of marketing investments on business outcomes at scale. This role provides a unique opportunity to combine robust financial analyses into strategic marketing decisions across brand experience (BX), customer experience (CX) and User Experience (UX), that inform financial planning and ongoing investment decisions.
Responsibilities
- Develop and maintain comprehensive financial models that evaluate and forecast the financial performance of commercial marketing activities.
- Create and drive adoption of financial measurement standards for marketing investments across the enterprise.
- Leverage financial analyses to inform the optimal channel mix for marketing campaigns.
- Collaborate with finance, marketing leaders and other key stakeholders to gather data, create budgets and forecasts.
- Support the marketing LRP process by creating financial reports that identify marketing investments that generate the best long-term economic value.
- Prepare detailed reports and presentations that communicate financial insights and recommendations to senior management.
- Monitor and analyze ongoing marketing projects to ensure alignment with financial objectives and projected outcomes.
- Assist in the development of annual budgets and long-term financial planning for marketing teams.
- Stay updated on industry trends, economic conditions, and competitive landscape to inform financial analyses.
- Identify potential financial risks and opportunities within marketing investments and propose actionable solutions.
- Support ad-hoc financial analysis requests and participate in cross-functional projects as needed.
- Occasional required travel for meetings.
Requirements
- Bachelor’s degree in finance, Accounting, Economics, or a related field.
- MBA (finance, strategy, M&A) and/or relevant certification (e.g., CFA) is preferred.
- 5+ years proven experience in a similar or adjacent roles in marketing analytics, finance, or business strategy.
- 5+ years building financial models (e.g., ROI, NPV, LTV, CAC, Economic Profit, and IRR) that evaluate impact of marketing investments on business outcomes.
- 2+ years experience in Healthcare, Pharmaceuticals, Life Sciences or related industry preferred.
Nice-to-haves
- Strong proficiency in financial modeling and analytical techniques.
- Advanced skills in Microsoft Excel (financial formulas) and/or financial modeling software.
- Strong analytical, problem-solving, and decision-making skills.
- Excellent communication and presentation skills, with the ability to convey complex financial information clearly.
- Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
- Experience using data tools such as Google Sheets, SQL, Python / R, Tableau, Power BI, or Looker.
- Experience with marketing tools such as Google Analytics 4 (GA4), HubSpot, Marketo, Salesforce (CRM and campaign tracking).
- Understanding of digital marketing metrics (CPC, CPM, CTR, etc.).
Benefits
- Medical, dental, and vision care.
- Comprehensive suite of benefits focusing on physical, emotional, financial, and social aspects of wellness.
- Support for working families, including backup dependent care, adoption assistance, infertility coverage, family building support, behavioral health solutions, paid parental leave, and paid caregiver leave.
- Variety of training programs, professional development resources, and opportunities to participate in mentorship programs, employee resource groups, and volunteer activities.
