About the position
The Field Marketing Manager II is responsible for supporting Aramark's clients with product innovation, merchandising and promotions. This role serves as a liaison between Aramark's Marketing team and client's account locations, ensuring that client and consumers' needs are met, while adhering to Aramark standards. Aramark Student Nutrition provides food and nutrition services to over 350 school districts in the U.S. It offers public and private education institutions a variety of dining options including breakfast and lunch programs, after-school snacks, catering, nutrition education and retail operations. We partner with schools to create culinary experiences that propel students to success. Our goal is to provide healthy, nutritional meals with a stellar dining experience for our communities.
Responsibilities
- Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis
- Strategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction
- Sales Support: Develop and execute annual campaigns, including oral and written presentations, to various target groups. Support Business Development with Request For Proposal (RFP) responses, sales presentations and Client Business Reviews (CBRs)
- Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing
- Build Relationships with clients, organization department heads and subgroups/ community groups
Requirements
- Requires at least 3 years of product, marketing and / or merchandising experience
- Requires people management experience for at least 2-3 direct reports
- Requires a bachelor's degree or equivalent experience in business or marketing
- A proven ability to increase sales and measure the impact/return on investment on implementation of programs
- A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically
- Must have excellent interpersonal skills including presentation, public speaking and client interaction skills
- Must be able to efficiently utilize social media and MS Office products to accomplish work tasks
- Valid driver's license and vehicle
