About the position
Plans, creates, implements, and monitors all marketing strategies and campaigns for divisions within the Arts & Entertainment Department. Primary focus areas include the venues and activities for the Bloomington Center for the Performing Arts (BCPA) and Grossinger Motors Arena. Supervises graphic design projects including the development of Internet sites and a variety of electronic and print publications. Maximizes visibility, attendance, and revenue for all Department programs and events and creates a strong image of all divisions regionally and nationally. Ensures a well-informed and active public to support all department activities. Work is reviewed under broad policy direction of the Director. This list may not include all tasks and/or knowledge which may be expected of the employee, nor does it cover all specific duties which may be required. Other duties may be assigned.
Responsibilities
- Creates and implements both season and individual event marketing plans, budgets and strategies for the BCPA and Grossinger Motors Arena and other department programs and facilities.
- Creates and maintains Web page and all other electronic marketing materials including coordinating graphic design projects, including playbills, social media, advertisements, mailings, and flyers.
- Creates and places all paid advertising, both print and broadcast, for the Department, staying within respective budgets for these items.
- Composes, edits and issues press releases and public service announcements for the department.
- Researches, analyzes and monitors community demographics in order to capitalize on marketing opportunities.
- Assists in fundraising activities, including identifying potential event sponsors and staffing development activities.
- Serves as staff liaison to media and civic organizations representing and promoting the department events and programs.
- Develops and executes effective Digital Marketing plans on social media platforms and proprietary platforms.
- Cultivates working relationships with arena tenants and show partners for both the arena and BCPA.
Requirements
- Bachelor's degree in marketing, communications, public relations, advertising, arts management or related field.
- 4 years of progressively responsible experience in marketing and communication in a non-profit arts organization or Master's degree in related field plus 2 years of like experience.
- Graphic design training or experience is highly desired.
- Knowledge of marketing and communications mechanisms used by non-profit arts operations.
- Proficiency in word processing, spreadsheets, internet, e-mail software and other applications as needed by the department.
Nice-to-haves
- Experience in supervising, training, coaching and mentoring.
