About the position
We are seeking a high-impact Marketing Manager to lead our marketing efforts across two established brands serving the payments and financial data space. This is a rare opportunity to own the full marketing function — from demand generation and campaign strategy to sales enablement and trade show execution — with a direct, measurable impact on revenue growth. You’ll work closely with Sales, Product, and Executive Leadership to design and deliver marketing programs that win new business, strengthen brand presence, and support a high-performance sales team. Reporting directly to the EVP of Lyons Commercial Data, this role is ideal for a strategic, hands-on marketer who thrives in fast-paced environments and knows how to turn ideas into results.
Responsibilities
- Lead Revenue-Driven Campaigns
- Build and execute full-funnel marketing campaigns that generate MQLs, SQLs, and closed-won opportunities.
- Align campaigns with product launches, outbound motions, and sales targets.
- Develop campaign calendars, messaging frameworks, and tracking systems with input from Sales and Product teams.
- Elevate Sales Enablement
- Create a complete suite of sales collateral: decks, battle-cards, onboarding kits, objection-handling one-pagers, and case studies.
- Partner with AEs and SDRs to ensure assets align with target personas and active deal stages.
- Collaborate with marketing staff to manage asset deadlines and deliverables.
- Own Events & Trade Shows
- Lead strategy and execution for industry trade shows and field events, including pre-event promotion, booth branding, signage, and post-show ROI reporting.
- Coordinate logistics and lead tracking with Sales and internal ops support.
- Champion Brand & Content
- Maintain message consistency across all external content and channels.
- Uphold visual brand integrity using Canva, Beautiful.ai, and internal templates.
- Contribute to thought leadership and vertical-specific GTM storytelling efforts.
- Analyze & Optimize
- Build dashboards to track marketing performance and ROI.
- Monitor lead scoring, attribution, and campaign influence in Salesforce.
- Continuously analyze data to refine and improve future campaigns.
Requirements
- 6–10 years of B2B marketing experience, ideally in fintech, SaaS, or regulated industries.
- Proven success designing and executing demand generation and sales-aligned campaigns.
- Experience leading trade show strategy and execution.
- Advanced proficiency in Salesforce, Microsoft 365, Constant Contact, Canva, and Beautiful.ai.
- Strong communication and project management skills; ability to lead independently.
- Background in payments, financial services, or compliance-driven B2B environments a plus.
- Familiarity with ABM strategies, lead scoring, attribution models, and funnel metrics.
- Experience presenting to executive teams and reporting on marketing performance.
Benefits
- Impact: Own and lead marketing strategy for two trusted brands in fintech.
- Collaboration: Partner directly with Sales, Product, and Executive leadership.
- Growth: Build campaigns that directly drive revenue and influence company direction.
- Flexibility: Remote role with up to 20% travel for trade shows and team meetings.
