About the position
The Marketing Manager will be responsible for planning, organizing, and managing the Bank's marketing and advertising functions in support of the Bank's strategic goals. This includes managing the development of marketing concepts, objectives, materials, advertisements, programs, and other special events in alignment with the Bank's overall strategic plans. The role supports the growth and optimization of traditional marketing channels, including direct mail, TV/OTT, radio, out of home (OOH), print advertising, collateral, and other media. The Marketing Manager will oversee overall campaign management, maintain and enforce the Bank's brand standards, serve as a contact for advertising, and certain business development activities that promote the spirit, philosophy, dedication, and general direction of the Bank. Additionally, the role involves sourcing and using data-driven analysis to develop strategic marketing direction and measure the success of marketing efforts.
Responsibilities
- Plan, organize, and manage the Bank's marketing and advertising functions.
- Manage the development of marketing concepts, objectives, materials, advertisements, programs, and special events.
- Support the growth and optimization of traditional marketing channels.
- Oversee overall campaign management.
- Maintain and enforce the Bank's brand standards.
- Serve as a contact for advertising and business development activities.
- Source and use data-driven analysis to develop strategic marketing direction.
Requirements
- Bachelor of Science or Bachelor of Administration degree required.
- Concentration in Marketing or Communications preferred.
- Minimum of five years applicable experience, preferably within the financial services industry.
- Prior management responsibilities in marketing & advertising preferred.
- Experience in alternative delivery/electronic delivery channels.
