About the position
For more than 65 years HEICO Corporation, a NYSE traded company, has thrived by serving key segments of the aviation, defense, space, and electronic industries. For four consecutive years, Forbes Magazine ranked HEICO as one of the 200 "Best Small Companies." HEICO's high-energy culture focuses our Team Members on providing high quality products and services to our customer base, which consists of the world's airlines, MROs and OEMs in both the commercial and defense markets. Our leadership approach creates a dynamic environment that continually challenges our teams to raise their performance to achieve the highest standards in the industry. Our branding and marketing strategy will play an integral part of this strategy. Seal Dynamics and Air Cost Control ("A2C"), both subsidiaries of HEICO, are seeking a Marketing Manager to support our worldwide marketing activities. The role is based in Long Island, NY. The position requires a creative thinker with big ideas, a can-do spirit with an 'I've got this' commitment to lead the way in all topics around social media, multi-channel content development, digital marketing, sales tools and merchandising and possibly trade shows. Our ideal candidate has 5+ years of marketing experience with a proven record of developing and implementing new ideas and strategies supporting a global and publicly owned company.
Responsibilities
- Strategic planning with experience to develop, establish, and execute a strategic marketing plan aligned with the company's overall goals
- Understand and drive our brands to increase our customers, partners and overall industry awareness and recognition
- Collaborate with Sales, Product Management, IT and HEICO marketing team to ensure seamless communication and customer-focused results
- Website ownership that includes design of landing pages, content and updates
- Social media strategy, content design, posting/scheduling, and user comment management to ensure high reach visibility and engagement
- Lead social advertising strategy and calendar
- Liaise with third party vendors/designers to come up with branding ideas, graphic designs, promotional materials
- Develop and create marketing materials around product campaigns
- Act as primary communications liaison between with HEICO corporate marketing, to maintain alignment on corporate strategy
- Assist with managing and executing national and international events and tradeshows
Requirements
- 5+ years of marketing experience
- Proven record of developing and implementing new ideas and strategies supporting a global and publicly owned company
