About the position
Power Management division (a part of Regal Rexnord company) is a growing organization with sites across Canada, USA, and Mexico. It consists of two business units – Thomson Power Systems and Marathon Special Products. We are currently seeking a strategic and dynamic Divisional Marketing Manager to lead marketing initiatives across both business units. As a Divisional Marketing Manager, you will play a pivotal role in developing and executing comprehensive marketing strategies to drive growth and enhance brand presence across North America.
Responsibilities
- Develop and implement divisional marketing strategies aligned with overall business objectives for both Thomson Power Systems and Marathon Special Products
- Lead marketing planning and budget allocation across multiple sites and business units
- Establish marketing performance metrics and reporting systems for divisional leadership
- Drive digital transformation and marketing automation initiatives
- Partner with BU Leaders and sales teams to develop market-specific strategies
- Collaborate with corporate marketing to ensure brand consistency while meeting divisional needs
- Coordinate with product development teams on go-to-market strategies for new products
- Oversee website management and digital presence for both business units
- Build and manage an annual marketing plan including trade shows, events, and campaigns
- Review and update existing marketing collateral and identify new collateral needed to support sales team
- Ensure all marketing materials meet corporate brand standards and regulatory requirements
- Manage divisional marketing budget and optimize resource allocation
- Drive brand awareness and generate leads through digital marketing campaigns
- Lead market research initiatives to identify growth opportunities
- Develop competitive intelligence programs
- Direct Voice of Customer (VOC) programs across North America
- Provide strategic insights to executive leadership on market trends and opportunities
Requirements
- Bachelor's degree in marketing, business administration, or related field
- 8-10 years of progressive marketing experience, with at least 2 years in leadership roles
- Experience managing multi-site teams and complex marketing budgets
- Proven track record in B2B industrial marketing, preferably in power management or related industries
- Strong strategic planning and execution capabilities
- Advanced proficiency in marketing automation platforms, CRM systems, and analytics tools
- Experience managing agency relationships and external vendors
- Demonstrated success in leading cross-functional initiatives
- Excellent leadership and team development skills
- Strong executive presence and communication skills
- Ability to travel up to 30% within North America
Benefits
- Medical, Dental, Vision and Prescription Drug Coverage
- Spending accounts (HSA, Health Care FSA and Dependent Care FSA)
- Paid Time Off and Holidays
- 401k Retirement Plan with Matching Employer Contributions
- Life and Accidental Death & Dismemberment (AD&D) Insurance
- Paid Leaves
- Tuition Assistance
