About the position
We are seeking a Marketing Manager to lead and execute targeted brand and demand generation campaigns across the professional sports and collegiate athletics markets. This role will develop integrated marketing campaigns leveraging account-based marketing strategies, including lead generation, industry events, customer stories and media partnerships to deliver meaningful business impact across the Teamworks product ecosystem.
Responsibilities
- Lead and manage integrated, multi-channel demand generation campaigns aligned with product-specific and company-wide business goals.
- Collaborate with internal stakeholders to develop marketing briefs, inform creative development, and define campaign KPIs.
- Own campaign milestones from ideation through to performance analysis, optimization, and reporting.
- Contribute to cross-functional initiatives that impact multiple teams, ensuring marketing plays a critical role in broader go-to-market execution.
- Develop full-funnel lead generation strategies using owned and paid channels.
- Create and execute content plans that engage key buyer personas.
- Collaborate with creative teams to produce campaign assets, including but not limited to, emails, landing pages, video scripts, and social copy.
- Craft and lead strategic marketing plans for virtual and in-person events (e.g., industry conferences, user summits, webinars).
- Analyze performance metrics and marketing analytics to extract insights and recommend improvements.
Requirements
- 3–5 years of experience in B2B demand generation, lifecycle marketing, or product marketing, preferably in SaaS or sports tech.
- Demonstrated experience running integrated, multi-channel marketing programs.
- Strong project management skills with a track record of on-time, high-impact campaign delivery.
- Experience with marketing automation and CRM tools (HubSpot and Salesforce.com preferred).
- Outstanding copywriting and storytelling skills with the ability to translate complex tech into value-focused messaging.
- Proficient in using data to make decisions and optimize campaign performance.
- Bachelor’s degree in Marketing, Communications, or related field.
Nice-to-haves
- Experience working for or with a professional or college sports team, league, or related organization is a big plus.
- SaaS, technology, sports industry and/or B2B experience.
- Experience using design tools such as Figma.
- Familiarity with leveraging AI tools and automation platforms to maximize marketing efficiency and content output is a plus.
- Organize offline and online events (e.g. trade shows, networking/sponsorships, webinars).
Benefits
- Competitive salary, performance-based incentives, and equity.
- Access region-specific benefits designed to support your well-being, including health coverage, life and disability insurance, retirement plans, unlimited paid time off, flexible and remote work options, catered lunches (where applicable), and more.
- Receive stipends for learning and development, home office equipment, and company gear.
