About the position
Giant Pictures is seeking a highly skilled Marketing Manager, who will play a crucial role in developing and executing marketing campaigns for our independent film releases across all windows, and with a focus on VOD/home media. Your creativity, attention to detail, and relentlessly positive energy will be key in driving the success of our films.
Responsibilities
- Film release campaign management dealing with high volume of releases across VOD and theatrical
- Work directly with filmmakers through campaign lifecycle
- Social media management (calendar & posting) for three releasing label brands: Drafthouse Films, Tribeca Films, Giant Pictures
- Corporate marketing and PR (website updates, events/activations, festivals, social media)
- Asset creation: trailers, cut-downs, posters, artwork, social graphics (motion and static), tracking and managing cost budgets
- Mailing list campaigns and list management
- Online metadata updates (IMDB, RT, TMDB, Letterboxd, Gracenote/Fandango, etc)
- YouTube channel strategy and execution
- PowerPoint design and updates
- Monitor and analyze campaign performance, using data-driven insights
- Media buying
- Hire and manage PR/marketing vendors
- Collaborate closely with internal teams including PR, Theatrical, Sales, Finance, and Legal
- Thought leadership/industry presence around film marketing & distribution
- Work with Legal and content owners for any asset clearances needed
- Archive and maintain database of marketing materials across catalog
Requirements
- Minimum 3 years experience in marketing roles within the film industry
- Demonstrated success in developing and executing comprehensive film marketing campaigns, particularly in VOD/home media
- Knowledge of digital marketing channels, social media platforms, film windowing and emerging marketing trends
- Understanding of the film industry's competitive set, audience preferences, and market dynamics
- Expertise in: YouTube management, video editing, graphic design (Photoshop, Premiere)
- Microsoft Office Suite, including Excel, Word, PowerPoint
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders and project manage
- Strong analytical skills and proficiency in data analysis tools to measure campaign performance and optimize marketing strategies
- Ability to work under pressure, meet deadlines, and adapt to a fast-paced, dynamic environment
- Bachelor's degree in Marketing, Business Administration, or a related field
Benefits
- Full time, hybrid (in office 3-5 days per week)
- Salary range: $60,000 - $80,000
