About the position
At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market. What unites Anaplanners across teams and geographies is our collective commitment to our customers' success and to our Winning Culture. Our customers rank among the who's who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform. Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins. Supported by operating principles of being strategy-led, values-based and disciplined in execution, you'll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self! We're looking for a tenacious Marketing Operations Manager to join the Marketing Operations - Campaigns team, ideally in our Minneapolis, MN office and work a flex schedule with 2-3 days in the office. This role will primarily serve our AMER Field Marketing team, acting as a marketing automation advisor and business partner, while also collaborating cross-functionally with our extended GTM teams. Responsibilities include driving automation improvements, project management, campaign execution, and continuous optimization of campaigns using Marketo and other marketing technology.
Responsibilities
- Act as a marketing automation advisor and business partner, providing guidance to marketers on campaign best practices, automation workflows, and campaign optimization to drive pipeline impact
- Own the end-to-end campaign operations process, from reviewing marketing requests, to executing workflows, and performing Campaign Retrospective Debriefs
- Analyze marketing metrics (ex: open-to-click rates) to identify trends, experiment with campaigns, and make data-driven recommendations for campaign optimization
- Collaborate cross-functionally with Sales, RevOps, and other GTM teams to ensure campaign strategies align with broader business objectives
- Be a driver of innovation, and guiding teams through change as our MOPs practices evolve with the needs of the business
- QA, test, and troubleshoot automation issues as they arise, ensuring seamless execution and a high standard of quality
- Clearly communicate with internal partners to ensure alignment on requirements, deliverables, and timelines
- Maintain and enhance MOPs/Campaign Ops documentation to support scalability and knowledge sharing
- Stay informed of Marketing Ops best practices and emerging trends, applying them to improve campaign effectiveness and business impact
Requirements
- 5+ years of experience using marketing automation platforms (such as Marketo)
- 5+ years working with other marketing technology (such as Salesforce, Demandbase One, Adobe tools, and more)
- 5+ years working with Excel/Sheets, Word, Powerpoint, etc.
- 3+ years experience in a project management position
- Experience working with cross-functional teams
- A customer service attitude with a client-centric approach to working with stakeholders
- Strong project management and timeline management skills
- Self-driven problem solver with an 'ownership' mindset, and the ability to work both independently and collaboratively
- Strong communicator with the ability to clearly articulate findings and recommendations to various audience types both verbally and in written or presentation form (from technical members to mid-level management)
- Flexibility and ability to work in a fast-paced and dynamic environment
Nice-to-haves
- You have a strong understanding of the buyer's journey, marketing attribution, and channel tracking
- You have basic to intermediate experience with HTML and CSS
- You are a certified user of any marketing automation platform
- You have experience with building reports and dashboards in Salesforce
- You have consulting experience
Benefits
- Diversity, equity, inclusion, and belonging initiatives
- Reasonable accommodation for individuals with disabilities
