About the position
Are you passionate about innovating at the intersection of technology and personal security? At Pindrop, we recognize that the human voice is a unique personal identifier, increasingly susceptible to sophisticated fraud, including the threat of deepfakes. We're leading the way in developing cutting-edge authentication, fraud prevention, and deepfake detection. Our mission is to provide seamless and secure digital experiences, safeguarding the most personal aspect of our identity: our voice. Here, you'll be part of a team driven by values of Innovation, Customer Advocacy, Excellence, and Impact. We're not just creating a safer digital landscape by fortifying trust and integrity with those we serve, we’re also building a dynamic, supportive workplace where your contributions make a real difference. We are looking to add a hands-on, data-driven Marketing Operations Manager to our Revenue Operations team to optimize and manage our marketing tech stack, reporting, and lead management processes. Do you thrive on building, executing, and troubleshooting systems to drive marketing and revenue efficiency? You will be the go-to expert in marketing automation, CRM integrations, campaign tracking, and performance analytics, ensuring alignment between Sales and Marketing in a fast-growing, data-driven environment.
Responsibilities
- Own and optimize our marketing automation platform (Pardot) and its integration with Salesforce CRM.
- Manage and troubleshoot integrations across the tech stack, including SalesLoft, ZoomInfo, LeanData, Google Analytics, and Smartsheet.
- Ensure data integrity, accuracy, and security across platforms.
- Administer user permissions and ensure compliance with data privacy regulations.
- Design and maintain lead scoring, routing, and nurturing workflows to optimize the handoff to Sales.
- Ensure MQL tracking accuracy and data hygiene within Salesforce.
- Manage attribution models to track and optimize marketing performance and campaign ROI.
- Build, automate, and maintain marketing performance dashboards in Salesforce, Google Analytics, and other reporting tools.
- Provide actionable insights into lead conversion, campaign effectiveness, and pipeline impact.
- Continuously analyze and refine marketing KPIs to improve forecasting and performance measurement.
- Support campaign execution by ensuring proper setup of automation workflows, nurture tracks, and landing pages.
- Manage campaign data accuracy, including UTM tracking, conversion reporting, and attribution tagging.
- Implement A/B testing frameworks to optimize engagement and conversion rates.
- Partner with Sales, Customer Success, and Revenue Operations to ensure smooth lead flow, reporting accuracy, and process alignment.
- Train and support internal teams on marketing tools, best practices, and analytics.
- Continuously improve and automate workflows to increase efficiency and scalability.
Requirements
- 3+ years in Marketing Operations (preferably in B2B SaaS, cybersecurity, or related industries).
- Hands-on experience with Salesforce, Pardot (or similar marketing automation tools), and marketing analytics.
- Strong knowledge of lead management, attribution modeling, and data governance best practices.
- Proficiency in Google Analytics, Salesforce reporting, Smartsheet, and campaign tracking tools.
- Strong analytical mindset with a passion for turning data into insights.
- Ability to work independently, solve problems proactively, and manage multiple priorities in a fast-paced environment.
Benefits
- Competitive compensation, including equity for all employees
- Unlimited Paid Time Off (PTO)
- 4 company-wide rest days in 2025 where the entire company rests and recharges!
- Generous health and welfare plans to choose from - including one employer-paid 'employee-only' plan!
- Best-in-class Health Savings Account (HSA) employer contribution
- Affordable vision and dental plans for you and your family
- Employer-provided life and disability coverage with additional supplemental options
- Paid Parental Leave - Equal for all parents, including birth, adoptive & foster parents
- One year of diaper delivery for your newest addition to the family!
- Identity protection through Norton LifeLock
- Recurring monthly Phone and Internet allowance
- One Time home office allowance
- Remote first environment – meaning you have flexibility in your day!
- Company holidays
- Annual professional development and learning benefit
- Pick your own Apple MacBook Pro
- Retirement plan with competitive 401(k) match
- Wellness Program including Employee Assistance Program, 24/7 Telemedicine
