Marketing Operations Manager

About the position

We are looking for a high-performing, technically adept Marketing Operations professional to join our team as Marketing Ops, Communication & Loyalty Ops. In this role, you will lead the execution and scaling of customer journeys, incentives, and loyalty programs while serving as a key enabler for MarTech platform & capability adoption and channel governance. You will support campaign operations from strategy to execution, champion new capabilities, and deliver cross-functional excellence across teams, platforms, and projects. This is a hands-on, cross-functional role that requires deep domain expertise, strong operational rigor, and the ability to drive both executional and strategic impact.

Responsibilities

• Provide strategic consultation to marketers across owned channels, paid media, and incentive campaigns.
• Ensure all campaigns follow risk controls and compliance guidelines.
• Lead and oversee execution of PayPal rewards and incentive programs.
• Troubleshoot campaign issues across multiple platforms and placements.
• Drive audience segmentation and targeting strategies using decisioning frameworks for scalable, data-driven, always-on programs.
• Partner with MarTech and engineering teams to build and test new capabilities, ensuring they are operationally ready.
• Support handoff to Ops delivery teams through training, documentation, and change management.
• Lead training and capability enablement for marketing and ops teams.
• Share operational learnings, best practices, and campaign retrospectives to drive organizational maturity.
• Analyze results, identify areas for improvements and refine approaches to further optimize future solutions.

Requirements

• Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience.
• Expertise in Adobe Marketing platforms (AEP, AJO, Target).
• SME in owned channels: email, push, in-app, and onsite communication.
• Familiarity with Web and App Instrumentation for customer behavior tracking.
• Strong operational data analysis skills to drive campaign and platform optimization.
• Excellent multitasking and prioritization skills across multiple parallel workstreams.
• Ability to identify channel opportunities with competence, clarity, and efficiency.
• Business-savvy problem solver with end-to-end troubleshooting capabilities.

Nice-to-haves

• Proven experience in training, onboarding, and capability development for marketing teams.
• Team leadership and people management experience preferred.
• Deep technical knowledge of proprietary PayPal platforms such as: OMT, PFS, LEAP, Rewards Point (Incentives) Picasso, RPS, Dropzone, ELMO, Personalization Studio Instrumentation, FPTI events, CAL logs.
• Strong understanding of CRM operations, including Adobe product suite.
• Deep experience in media & channel operations governance, including customer contact strategy and regulatory controls.
• Expertise in Web & Data Operations, including instrumentation setup, decisioning frameworks, and performance insights.
• Strong stakeholder management, project coordination, and cross-functional alignment skills.

Benefits

• Flexible work environment
• Employee shares options
• Health and life insurance
• Annual performance bonus
• Equity compensation
• Medical, dental, and vision benefits