Marketing Program Associate

About the position

The Marketing Operations Associate is responsible for ensuring core Marketing process, structure, and key Marketing operational responsibilities are fulfilled for the department. This position is the primary liaison for Marketing issues and process updates for cross-functional operations partners such as Compliance, Legal, Audit, Risk, Sourcing, Digital, and Data and Analytics. The ideal candidate for this role demonstrates technical/domain expertise with strong leadership and communication skills. To be successful, the Marketing Operations Associate will be a change agent and collaborative problem solver, who balances goals and risks to create efficiencies for marketing and its partners.

Responsibilities

• Project Management oversight and support including project approvals, issue escalation and resolution, capacity and troubleshooting support for Marketing Program Managers, sourcing assistance with new vendor onboarding, first line regulatory onboarding, and support for timely closure of projects.
• Act as a liaison for Legal, Risk, Compliance, Audit and Sourcing, providing first line of defense oversight for control testing for marketing and ensuring procedure adherence and execution.
• Initiate and manage first line procedures for all marketing processes, ensuring updates are made when processes change.
• Triage crisis communication by working with Marketing Crisis Communication, Social, Internal and External teams during incidents, ensuring proper documentation and escalation of issues.
• Manage Business Continuity documentation and Records Retention/Destruction, and oversee the Marketing Operations Sharepoint site and weekly newsletter.

Requirements

• Bachelor's Degree
• 1+ years of direct marketing and project management experience

Nice-to-haves

• Experience in financial services and/or consumer goods marketing
• Experience managing agency and vendor relationships
• Knowledge of database and direct marketing principles including customer segmentation, testing and applying results to improve future campaigns
• Detail-oriented with an analytical and financial orientation
• Strong relationship building skills with ability to collaborate effectively across broad stakeholder groups
• Excellent written and oral communication skills
• Experience managing complex, multi-channel marketing campaigns including mail, email and online channels and the ability to manage multiple projects concurrently