Marketing Pursuit Specialist

About the position

A Marketing Proposal Specialist drives the process of business development for their firm segment by researching markets, funding, clients and prospects; networking with industry and regional contacts; creating opportunity-specific marketing materials (proposals, quals, or presentations); and identifying promotional opportunities to reach intended audiences.

Responsibilities

• In coordination with the Pursuit Manager, searches for RFPs and channels them to appropriate firm audiences.
• Participates in pre-proposal & pre-interview planning with technical teams to help develop and apply the established win strategy.
• Coordinates, writes, edits and produces pursuit marketing materials (qualifications packages, proposals, presentations/interviews, etc.) with minimal oversight.
• Solicits and coordinates information from sub consultants and other team members for inclusion in proposal and presentation materials.
• Participates in pre-interview planning and presentation rehearsal and provides coaching as necessary.
• Gathers, formats and maintains accurate, up-to-date segment marketing information including staff bios, project descriptions and statistics, and other information for marketing purposes.
• Research target opportunities as directed, sharing relevant information with other teams as required.
• Engages Content Strategists to capture opportunities for award submissions, case studies, photography, or other ways to 'package' segment expertise.
• Collaborates with the Brand Manager on the development of standard collateral and marketing pieces for segment's audiences.
• Identifies and manages opportunities for tradeshows, industry events, speaking engagements, or other advertising and sponsorships that reach segment's target audiences.