Marketing Specialist - Automation and Electric

About the position

This role supports the Electric and Automation divisions by leading marketing strategy, content development, and brand communication across platforms. You’ll be responsible for creating compelling messaging, driving campaigns, and helping field and office teams win new work through high-impact marketing programs. Success in this role means telling the KE story with clarity and confidence, all while upholding our commitment to Safety, People, Passion, and Performance. If you're someone who takes pride in doing things the right way and thrives in a fast-moving environment, this position is built for you.

Responsibilities

• Build and execute marketing plans aligned with Electric and Automation divisional goals
• Launch lead-generation and brand-awareness campaigns across target industries
• Translate technical services into customer-focused content
• Develop proposals, one-pagers, video scripts, email campaigns, and case studies
• Collaborate with BD and estimating to support sales with tailored messaging and tools
• Drive brand positioning and campaign messaging that reflects KE’s fast-paced work
• Monitor market trends, lead funnel performance, and competitive positioning
• Support trade show and event strategy in partnership with the Events team
• Report marketing ROI and optimize based on analytics
• Ensure message consistency across touchpoints and platforms

Requirements

• 5+ years of B2B marketing experience, preferably in construction, automation, or industrial services
• Strong copywriting skills and the ability to simplify complex technical ideas
• A track record of marketing program success in fast-paced environments
• Hands-on project management skills and cross-functional team collaboration
• Experience navigating conversations with field teams and executives
• Familiarity with CRM platforms, marketing automation, and video production is a plus

Benefits

• 100% employer-paid health and dental coverage for employees
• HSA contributions to support your medical expenses
• Company-paid life insurance and disability coverage
• 401(k) with competitive company match
• Profit sharing and performance-based incentives
• Paid weekly with competitive wages
• PTO, six paid holidays, and education reimbursement
• Exclusive employee discounts through Working Advantage