About the position
Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch. Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing. This role is onsite 5 days a week in Fremont, CA.
Responsibilities
- Create and curate engaging, high-quality content for social media platforms, including but not limited to Xiaohongshu, Instagram, Facebook, WeChat, and Weibo.
- Monitor and respond to comments, messages, and mentions across social media platforms.
- Familiar with handling and addressing negative feedback or crises on social media promptly and professionally.
- Help build and maintain relationships with influencers as well as identifying relevant influencers for brand partnerships.
- Help ideate influencer campaigns to support product launches and key moments throughout the year. Work with Influencer Agency to bring to life.
- Plan, execute, and optimize paid social media advertising campaigns on platforms like Xiaohongshu, Weibo, Facebook, Instagram, TikTok.
- Work closely with the merchandising team to develop engaging content and creative assets that resonate with the target audience.
Requirements
- Bachelor's degree in communication, Marketing or relevant field.
- 1-year professional experience in Paid Ads & Performance Marketing.
- 1-year professional experience in SEO & Organic Growth.
- 1-year professional experience in Influencer Marketing & Partnerships.
- 1-year professional experience in Social Media Growth.
- 1-year professional experience in Data Analysis & Optimization.
- 1-year professional experience in Project & Team Management.
Benefits
- Comprehensive health insurance package, including medical, dental, and vision. PPO/HMO packages.
- 401k, 4% company match.
- Equity and Bonus.
- Vacation, sick and holiday time off.
- Monthly mobile stipend.
- Monthly Weee! Points credits.
