Marketing Specialist-Ex/Dual Property

About the position

The Marketing Specialist supports the combined marketing efforts for both Derby City Gaming & Hotel and Derby City Gaming Downtown. This role plays a crucial part in executing advertising, promotions, database marketing campaigns, and brand initiatives, ensuring consistent and effective communication across all channels.

Responsibilities

• Work closely with the Director of Marketing, Marketing Supervisor, and internal teams to help execute the marketing plan for both properties.
• Assist in the development and execution of advertising, database promotional, and collateral campaigns, ensuring they align with overall brand strategies.
• Review and assist in the approval of marketing materials, including direct mail, email, social media, and on-property signage, to ensure consistency, quality, and brand alignment.
• Coordinate on-site filming and photography for advertising needs, ensuring all visual content meets brand standards.
• Support the tracking and management of the marketing budget, generating purchase requisitions, and working with the finance department to ensure timely payment of vendors.
• Assist with vendor billing and maintain accurate records of advertising and promotional expenditures.
• Help coordinate on-site events, including decor and catering, ensuring they align with the marketing goals of both properties.
• Provide support during events to ensure successful execution and alignment with overall marketing strategies.
• Contribute to the development of strategic marketing initiatives aimed at growing market share for both properties.
• Assist in analyzing and reporting on the success of marketing campaigns, providing insights and recommendations for improvement.
• Provide day-to-day administrative support, including maintaining status reports, coordinating agency communication, and assisting in the analysis of marketing efforts.
• Performs other duties as assigned.

Requirements

• Bachelor’s degree in marketing or similar OR two years of experience in the field preferred.
• Preferred experience in creating and coordinating special events and/or promotions.
• Proficient with Microsoft Office and ability to learn Player Tracking / Marketing systems.
• Ability to obtain a valid Racing License.