Marketing Specialist II

About the position

Gilbane Building Company is seeking a creative and driven Marketing Specialist II to join our West Division, based in San Jose, California. In this role, you will play a key part in developing compelling qualifications, proposals, presentations, and marketing collateral that support our business development efforts and reflect our brand's excellence. We're looking for a storyteller who can craft customized content and design visually engaging graphics that align with Gilbane's growth objectives and resonate with our clients. You'll collaborate closely with local teams and cross-functional departments across the company to deliver high-impact collateral materials. This position requires a consistent and visible presence in our San Jose office, fostering strong team connections and a deep understanding of our local operations.

Responsibilities

• Leads the development and production of client qualifications, proposals, presentations, and marketing collateral with a focus on quality, creativity, and meeting client deadlines
• Refines storytelling skills through dynamic stories about clients, projects, people, and Gilbane, with a focus on creative writing, and incorporates these differentiators into deliverables that address the unique needs of each client
• Ensures all external content and client deliverables align with Gilbane's brand standards and messaging guidelines
• Participates in presell meetings and local strategic brainstorming
• Supports the development and execution of marketing campaigns, branded content, awards, and speaking submissions, and local event support to increase Gilbane's market visibility
• Leads the development of internal and external communications, including newsletters, press releases, website content, social media posts, eblasts, and content for other digital channels
• Organizes and maintains digital assets, ensuring all photos, graphics, and media are approved, properly categorized, and easily searchable
• Leads data maintenance and performs in-depth research of projects, team members, and market sectors utilizing our data management systems
• Coordinates and organizes the high volume of information we collect for each of our projects and team members to ensure data integrity
• Assists in conducting research into the different market sectors to understand our clients, including who they are, what's top of mind, and key trends
• Supports the close-out process of sales and marketing deliverables
• Develops an intermediate knowledge of the AEC industry and Gilbane's capabilities across each sector, locally and nationally
• Builds and strengthens local relationships with operations to facilitate storytelling and identify value adds about our projects
• Visits jobsites regularly to enhance operational partnerships, take photos, and interview project teams for future content opportunities; ensures content is organized and cataloged for future use
• Collaborates effectively with cross-functional teams to deliver high-quality external content and client deliverables ensuring clear communication, mutual support, and a cohesive approach to problem-solving
• Leads multiple deliverables concurrently and has a strong ability to multi-task
• Participates in professional or community organization

Requirements

• Bachelor's degree in Business, Marketing, Communications, or a related field
• 3-5 years relevant experience in the marketing and/or AEC industry
• Or equivalent combination of education and experience
• Intermediate knowledge and skills in Adobe Create Suite, PPT, Canva, Unanet, and Photography
• Strong time management, organization, communication skills, teamwork, intermediate writing, and critical thinking skills
• Intermediate knowledge of Gilbane services and beginner knowledge of construction management and industry awareness as a whole
• Intermediate knowledge of key disciplines including marketing, internal and external communications, presentation, and proposals

Benefits

• Competitive health and welfare benefits
• Generous profit-sharing/401k plan
• Multi-dimensional training opportunities through Gilbane University
• Opportunity to learn new industry skills every day