About the position
Respiratory & Sleep Disorders Specialists (RSDS) is seeking a highly motivated and experienced Marketing Specialist to drive brand visibility, patient acquisition, and referral growth across our seven clinic locations in Montgomery and North Harris Counties. The ideal candidate will develop and execute comprehensive marketing strategies that promote our services in pulmonary care, sleep medicine, and allergy treatment.
Responsibilities
- Develop and implement targeted in-person & digital marketing campaigns, including SEO, Google Ads, Facebook/Instagram ads, and email marketing.
- Create compelling content to highlight RSDS’s unique services, including home and in-lab sleep studies, DME, PFTs, CPAP therapy, and advanced allergy treatments.
- Manage RSDS physicians’ social media presence, including content scheduling, engagement, and analytics reporting.
- Collaborate with RSDS to design branded marketing materials and referral packets.
- Track and analyze marketing performance metrics, adjusting strategies to optimize ROI.
- Assist with CRM management to track patient referrals and maintain communication with referring providers.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2+ years of healthcare marketing experience, preferably in a medical practice setting.
- Proven expertise in digital marketing, social media management, and content creation.
- Strong analytical skills with experience in Google Analytics, CRM systems, and marketing software.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
