This job is closed
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About the position
Develops, implements and maintains compelling strategic marketing plans targeting priority audiences with relevant marketing campaigns to achieve specific goals while thriving in a fast-paced healthcare setting. Creates novel content and strategies for assigned institutes, service lines, markets and physicians through digital and non-digital marketing efforts. Strives to increase awareness, consideration and preference of services and physicians among key consumers and physician target markets. Develops and maintains relationships with administrative and physician leaders in key areas.
Responsibilities
- Develop and implement strategic marketing plans targeting priority audiences.
- Create content and strategies for assigned institutes, service lines, markets, and physicians.
- Increase awareness, consideration, and preference of services and physicians among key consumers.
- Maintain relationships with administrative and physician leaders.
Requirements
- Bachelor's degree in Marketing, Communications, English, Journalism or related field.
- Five years of progressive marketing, agency or communications experience required.
- Minimum of three years experience in copywriting and editing content.
Nice-to-haves
- Healthcare experience preferred.
- Demonstrates excellent interpersonal, written and verbal communication skills.
- Advanced content writing and editing abilities.
- Detailed knowledge of marketing principles and tactics.
- Creative, collaborative and flexible personality.
- Ability to thrive in a fast-paced environment.
