Marketing Specialist

About the position

Green Mountain Habitat for Humanity (GMHFH) seeks a talented professional to serve as its Marketing Specialist to support its mission of helping local families build strength, stability, and self-reliance through affordable homeownership. The Marketing Specialist designs and executes the organization’s marketing strategy to promote critical aspects of GMHFH’s work and mission to targeted audiences. This position is responsible for developing and executing marketing strategies that promote Green Mountain Habitat for Humanity ReStores, drive customer traffic, increase sales, and enhance community engagement. The Marketing Specialist designs all graphics, content, and messaging and identifies strategically important platforms, channels, and initiatives for delivering that content internally and externally.

Responsibilities

• Strategize, design, and implement all online and offline marketing tactics for organization-wide programming, including volunteer, development, ReStore, and construction/homeownership programs.
• Produce marketing collateral and graphics for print advertising, direct mailings, and e-mail campaigns, including campaigns to promote sales, events, and donation opportunities.
• Plan, promote, and execute affiliate and ReStore community events, such as sales, donation drives, and special in-store workshops. Coordinate event logistics, working with ReStore managers and staff.
• Prepare monthly presentations highlighting marketing results and proposals.
• Create content, post, and manage social media (Facebook, Instagram, LinkedIn, etc.) for both the affiliate and ReStore channels. Utilize social listening techniques and respond to direct messaging, comments, and reviews when needed.
• Implement and monitor all paid digital advertising campaigns on Google Ads, Bing, Meta Ads, and Yelp.
• Maintain, update, and help design our website and write SEO-friendly content and tags when needed.
• Track, analyze, and report on KPIs and the status of campaigns to ReStore Director, CEO and Board of Directors.
• Manage marketing budgets and media buys (digital, print, TV, radio) with help from stakeholders.
• Take high-quality, on-brand photos for use in print and digital media. Manage photo library.
• Drive marketing communications as related to the organization’s three-year strategic plan.
• Work with department leadership on internal communication to foster an informed, cohesive, and inclusive work environment.
• Adhere to Habitat for Humanity visual brand guidelines. Adopt an on-brand tone and voice for all internal and external communications.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in marketing or communications or equivalent degree or relevant experience.
• 2-4 years of marketing or relevant experience.
• Excellent written and verbal communication skills, adept at collaborating and conveying information across teams and audiences.
• Proven experience creating content, managing, and advertising on social media (Facebook, Instagram, LinkedIn).
• Experience setting up and optimizing Google and Microsoft ad campaigns. Knowledge of Google Business Profile, Apple Business Manager, and Yelp preferred. Experience managing Google ad grants is a plus.
• Proven graphic design skills and competence with Canva and/or Adobe Creative Suite.
• Basic HTML, website design, and management (WordPress/FireSpring) skills.
• E-mail marketing and copywriting experience and knowledge of MailChimp, Bloomerang/Kindful, or similar.
• Narrative creation experience that includes interviewing, developing, shaping and publication of stories.
• Demonstrated proficiency with computer applications, including MS Office Suite: Outlook, Word, and Excel.
• Able to work well in a team environment, handle multiple assignments and meet deadlines.

Benefits

• Health reimbursement plan (up to $6,350.00 annually)
• Combined 200 hours of vacation and sick time
• Ten paid holidays
• 5% retirement match beginning after one year of successful employment
• 20% discount at the Habitat Restores