Marketing Specialist

About the position

The Marketing Specialist position is responsible for supporting the creation, execution, and tracking of marketing programs, initiatives, and tactics to reach and impact target audiences. The position is responsible for delivering sales enablement, communication and marketing initiatives that assist with business growth, client retention, relationship, and brand building. The Marketing Specialist contributes to excellent customer service and teamwork by collaborating and interacting with internal team members and external shareholders as needed.

Responsibilities

• Assist in marketing planning and develop needed marketing initiatives to drive departmental, line of business, and corporate goals.
• Develop and help design tailored, impactful content, materials, and email campaigns for key audiences that support business KPIs.
• Assist with developing and publishing website and social media content.
• Help coordinate, support, and participate (as needed) in industry and company events.
• Evaluate and summarize marketing effectiveness across all channels and make recommendations for changes or enhancements.
• Support and reinforce company brand standards in all internal and external communications and materials.
• Serve on cross-functional teams and work independently.
• Responsible for protecting, securing, and proper handling of all confidential data held by Ascensus.

Requirements

• Bachelor's degree in business or related field.
• A minimum of two years of marketing or communications experience.
• Ability to write and communicate effectively and professionally across multiple mediums, including digital, social, and print.
• Excellent presentation, communication, critical thinking, project management and organization skills.
• Ability to perform duties with accuracy, strong attention to detail, and meet deadlines consistently.
• Self-motivated team player who is comfortable working in a collaborative, fast-paced environment.
• Strong knowledge of MS Office products including Word, Excel, and PowerPoint.
• Understanding of financial services industry preferred.

Nice-to-haves

• Prior work experience in marketing, communications, or sales in a fast-paced business environment preferred.
• Prior work experience supporting or developing brand and sales enablement initiatives preferred.
• Prior exposure to client relationship management and marketing automation software preferred (e.g., Pardot, Salesforce Marketing Cloud, Microsoft Dynamics).