About the position
In this role, you will play a key part in supporting the credit union’s marketing efforts by executing marketing campaigns, with a strong focus on email marketing. You will closely collaborate with the Marketing Manager, other departments, and third-party partners to deliver strategic marketing communications that enhance member engagement and support credit union growth initiative.
Responsibilities
- Manage marketing automation through all available communication channels
- Assist in evaluating marketing analytics and other marketing initiatives.
- Identify strategies to enhance member communications and relationships through an omnichannel experience.
- Provide marketing support to credit union staff to assist in meeting growth initiatives.
- Support business development through the Membership and Community Engagement team.
- Utilize third-party software (Salesforce Marketing Cloud) to generate and manage marketing campaigns.
- Provide data-driven assistance and contributions to campaign strategies and creative assets.
- Monitor strategy effectiveness through Salesforce reporting and results.
- Collaborate with Graphic Designer on creating marketing collaterals and assets.
- Serve as marketing expert on data and automation using Salesforce Marketing Cloud, Formstack, Zapier and other third-party solution products.
- Provide support, as needed, to the Digital Marketing team (this can include updating images on the website, auditing content to align with campaigns, etc); or serving as a backup on updating website content and graphics
- Assist and collaborate with social media coordinator
Requirements
- Six months of similar or related experience
- High school diploma or equivalent
- Strong written and verbal communication
- High attention to detail and ability to work both independently and collaboratively
- Strong interpersonal skills with the ability to build trust and maintain professional relationships across departments and with external partners
Nice-to-haves
- Degree in graphic design, marketing, communications or similar or equivalent combination of education, experience, and training.
- Working knowledge of Salesforce Marketing Cloud
- Familiarity with marketing tools like Microsoft Office Suite, Formstack, Zapier, and website CMS platforms
Benefits
- Generous Paid Time Off Policy
- Up to 15 days in 1st year of service
- Paid Time Off increases with tenure
- VTO (Volunteer Time Off) Up to 16 hours yearly
- 401(k) plan
- 7% company match
- Health, Dental, and Vision Insurance
- Health Savings Account with Employer Contribution Available
- Free Vision Insurance
- Life and Disability Insurance
- Provided by the Credit Union with Optional Supplemental Coverage Available
- Competitive Wage and Professional Development
- Educational Assistance
