About the position
At ASSA ABLOY, our global teams work together to create products and services that seamlessly integrate into users' lives, making their daily routines easier and more convenient. By enabling users to control access, we enhance safety and visibility, providing unmatched peace of mind. The Marketing Specialist plays a vital support role on the Marketing team, contributing to the successful execution of product launches, marketing campaigns, and sales enablement initiatives for ASSA ABLOY's commercial hardware brands, SARGENT and Corbin Russwin. This is a hands-on position designed for an individual who is highly organized, collaborative, and able to manage multiple tasks and deadlines in a dynamic environment. The Marketing Specialist will assist with a range of marketing responsibilities including content creation, digital and social updates, project coordination, documentation updates, vendor communication, and various ad hoc assignments to meet team objectives. This role will collaborate with our team and colleagues and sit 5 days/week onsite in our New Haven, CT, office.
Responsibilities
- Manage and send all outbound email communications, including product launches, promotions, newsletters, internal communications, and campaign-based messaging
- Use Salesforce Marketing Cloud (or similar platform) to build, segment, schedule, and analyze email sends; monitor performance metrics such as open rates, click-throughs, and engagement
- Support product launches by developing marketing collateral such as brochures, presentations, product photography, and sales communication materials
- Draft and edit a variety of content including emails, blog posts, internal decks, and customer-facing messaging
- Assist with website content management and basic updates using Adobe Experience Manager (AEM) platform
- Support planning and scheduling of social media content across relevant channels
- Monitor and report on digital performance using tools such as Google Analytics, SEM Rush, Hotjar and Salesforce
- Coordinate with vendors including print and digital designers, photographers, videographers, and freelancer writers to produce marketing materials
- Maintain and organize content within the digital asset management (DAM) system, ensuring accurate and timely updates
- Assist with planning and execution of events, tradeshows, showroom displays, and sample shipments
- Respond to various ad hoc requests and support special projects as assigned by the Marketing Manager
- Ensure brand consistency and messaging alignment across all touchpoints
Requirements
- Bachelor's Degree in Marketing, Communications, or a related field preferred
- 2-4 years of experience in a marketing or coordination role, ideally in a B2B or product marketing environment
- Strong project management and organizational skills with the ability to handle multiple priorities
- Excellent written and verbal communication skills
- Experience working with Salesforce Marketing Cloud or a comparable email marketing platform strongly preferred
- Proficiency in Microsoft Office (Word, PowerPoint, Excel, Outlook) strongly preferred
- Familiarity with Google Analytics, CMS tools, and social media platforms is a plus
- Knowledge of Adobe Creative Suite and SEO/SEM best practices is a plus
- Ability to work both independently and collaboratively in a fast-paced, deadline-driven environment
- Occasional travel may be required (up to 10%)
Nice-to-haves
- Familiarity with Google Analytics, CMS tools, and social media platforms
- Knowledge of Adobe Creative Suite and SEO/SEM best practices
Benefits
- Continuous professional development opportunities and an environment that fosters internal growth and mobility
- Competitive compensation and benefits package which includes multiple healthcare options, tuition reimbursement, and matching 401k
- Generous holiday schedule and paid time off to refresh and recharge
- Employee pricing on our products and discount programs for travel, entertainment, and more
