Marketing Strategist - In-Store Channel Marketing

About the position

The Marketing Strategist, Channel Marketing is responsible for executing marketing channel strategies, proving the efficacy of new-to-bank tactics, and developing marketing channel standards and proof points for marketing optimization. This role involves close collaboration with leaders on marketing channel strategy and day-to-day channel marketing execution, engaging multiple stakeholders including internal groups, brand partners, and external agencies/vendors to develop and scale marketing programs.

Responsibilities

• Key contributor to campaign channel marketing planning and execution.
• Independently partners with Marketing Operations and external vendors to optimize processes and manage tactics.
• Owns internal program strategy briefs and business rules.
• Facilitates communications on channel marketing standards, showcasing proof points and case studies.
• Collaborates with internal and external partners to execute marketing channel campaigns.
• Facilitates creative updates and maintains relationships with external agencies/vendors and internal Marketing Operations.
• Manages day-to-day campaign activation, reporting, and makes decisions with input from leaders.
• Deliver channel marketing go-to-market plans and learning agendas, provide feedback to plans, and summarize results.
• Coordinate with analytics partners for campaign performance reporting and contribute to marketing channel hindsight analyses.
• Offers feedback and recommendations to go-to-market plans, enabling execution of strategies and tactics, and summarizing results for internal and external audiences.

Requirements

• High School Diploma or GED
• 5+ years of credit, loyalty, or marketing experience, particularly in digital marketing, agency marketing, and e-commerce.

Nice-to-haves

• Bachelor's Degree in Business Administration, Marketing, or related area, or equivalent experience.
• Experience with retail or in-store marketing efforts across digital and physical platforms.

Benefits

• Medical, prescription drug, dental, vision, and other voluntary benefits.
• Six weeks of 100% paid parental leave for eligible parents.
• 11 paid holidays.
• Flexible Time Off (FTO) program.
• Paid Sick and Safe Time (PSST).
• Company stock purchase options.
• Annual incentive bonus based on individual and company performance.