About the position
We are seeking a strategic and collaborative marketing professional to join our Private Investments team. This role is ideal for someone with 6-8 years of experience in asset management or alternatives marketing, who is passionate about storytelling, messaging, and content strategy. The successful candidate will help shape and execute messaging and marketing initiatives that support private equity, private credit, and other alternative investment strategies within Brown Advisory's Private Client, Endowments, and Foundations business. In this role you will work closely with investment, product, and client-facing teams to develop content and campaigns that communicate the value of our private investment offerings to a sophisticated audience of private clients, consultants, and institutional investors.
Responsibilities
- Develop and implement messaging strategies that align with the strategic goals of the private investments platform.
- Create and maintain marketing materials including pitch decks, fund overviews, case studies, and thought leadership content.
- Collaborate with investment and product teams to translate complex investment ideas into clear, client-ready narratives.
- Lead go-to-market campaigns for new fund launches, strategy updates, and capital raising initiatives.
- Tailor messaging for different client segments, ensuring clarity, compliance, and consistency with brand standards.
- Create digital marketing efforts including email campaigns, webinars, and multimedia content (e.g., podcasts, videos).
- Track and analyze campaign performance to inform future strategy and reporting.
- Partner with compliance to ensure all materials meet regulatory and legal standards.
- Coordinate with global marketing colleagues to ensure alignment and consistency across channels and regions.
Requirements
- 6 - 8 years of marketing experience in private investments, alternatives, or asset management, with a focus on institutional clients.
- Strong understanding of private markets and the investment lifecycle.
- Excellent writing and editing skills; ability to craft compelling, accurate, and compliant content.
- Experience managing marketing projects from concept through execution.
- Familiarity with CRM systems (e.g., Salesforce), marketing automation tools, and data analytics platforms.
- Bachelor's degree in marketing, finance, communications, or a related field.
- Ability to work in office five days weekly and travel as needed.
Nice-to-haves
- Collaborative and proactive mindset with strong interpersonal skills.
- Detail-oriented and organized, with the ability to manage multiple priorities.
- Comfortable working in a fast-paced, deadline-driven environment.
- Passion for private markets and a desire to grow within a dynamic, entrepreneurial team.
Benefits
- Medical
- Dental
- Vision
- Wellness program participation incentive
- Financial wellness program
- Fitness event fee reimbursement
- Gym membership discounts
- Colleague Assistance Program
- Telemedicine Program (for those enrolled in Medical)
- Adoption Benefits
- Daycare late pick-up fee reimbursement
- Basic Life & Accidental Death & Dismemberment Insurance
- Voluntary Life & Accidental Death & Dismemberment Insurance
- Short Term Disability
- Paid parental leave
- Group Long Term Disability
- Pet Insurance
- 401(k) (50% employer match up to IRS limit, 4 year vesting)
