About the position
Are you looking to make a difference by improving the health of our patients? Here you will find an innovative culture that is patient-focused and dedicated to making a difference. We are committed to helping the population we serve, and our communities, achieve optimum health and enjoy the best quality of life possible. The Marketing Strategist is responsible for developing and executing data-driven marketing strategies that effectively support the strategic goals of the overall health system, individual service lines and other internal partners. The Marketing Strategist serves as the project owner and primary point of contact for marketing a wide variety of assigned internal clients and external vendors. As someone who enjoys both thinking creatively and analyzing data, and has a strong attention to detail, the Marketing Strategist leads cross-functional teams and works collaboratively with operational and executive leadership to identify priorities, implement plans, and track and analyze results ensuring that projects are completed on time and within budget. They are curious and a quick learner who is knowledgeable about healthcare and marketing, stays up-to-date on current industry trends and best practices and applies this to delivering high-quality, results oriented marketing to our clients.
Responsibilities
- Responsible for developing and executing data-driven service line, system-wide, and site-specific marketing strategies for Bassett Healthcare Network to achieve business metrics such as improved net patient revenue, new patients, improved alignment or growth of market share
- Conducts internal data and market data analysis to create recommendations for marketing strategies and conducts data collection, analysis and reporting of marketing efforts to optimize and determine effectiveness
- Serves as the first point of contact with internal stakeholders and service line leadership and project lead on assigned specialties
- Leads cross-functional teams of leaders, physicians, and other stakeholders through the marketing planning process and successful implementation of the plan
- Coordinates with internal resources and agencies to ensure deliverables are campaigns delivered on-time, under budget and meet the needs/expectations of the client
- Assess current market conditions and future trends, recommending strategies for leveraging opportunities
- Responsible for copywriting for a wide variety of media including but not limited to: digital marketing, social media, traditional advertising, radio, television, website development, paid research
- Develop and maintain a thorough understanding of network & regional programs and service lines in order to communicate effectively and develop strategies
- Provides support for special community events such as lectures, screenings and educational programs
- Performs similar or related duties as requested
Requirements
- 4 Year/Bachelor's Degree in Marketing, Advertising, Business or related field, required
- Minimum 3 years progressively responsible marketing experience including campaign development and execution, required
- Minimum 2 years experience with marketing data including analysis and reporting, required
- Minimum 3 years experience with strong writing skills, including experience with copywriting, required
- Proficiency with technology including Microsoft Office, project management software, and other commonly used platforms, required
- Healthcare experience, strongly preferred
- Experience in leading/managing projects, preferred
Nice-to-haves
- Attention to Detail
- Computer Skills
- Creative Thinking
- Project Management/Planning
- Reading/Writing/Comprehension
Benefits
- Paid time off, including company holidays, vacation, and sick time
- Medical, dental and vision insurance
- Life insurance and disability protection
- Retirement benefits including an employer match
- And more!
