Alphabe Insight Incposted 1 day ago
$55,000 - $61,000/Yr
Full-time • Entry Level
Madison, WI

About the position

We are seeking a highly organized and analytical Marketing Strategy Coordinator to join our dynamic marketing team. In this role, you will support the development, execution, and optimization of strategic marketing initiatives. You will play a key part in aligning marketing efforts with business goals, tracking performance metrics, and ensuring campaign success across channels.

Responsibilities

  • Assist in the development of strategic marketing plans and campaigns
  • Coordinate cross-functional marketing initiatives and timelines
  • Monitor market trends, competitor activities, and customer insights to inform strategies
  • Analyze performance data and prepare reports with actionable recommendations
  • Support internal and external communications related to marketing activities
  • Collaborate with content, design, and digital teams to align messaging and branding
  • Manage budgeting, scheduling, and administrative aspects of marketing projects

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field
  • 2+ years of experience in marketing coordination, project management, or strategy roles
  • Strong understanding of marketing principles and performance metrics
  • Excellent organizational and time management skills
  • Analytical mindset with attention to detail
  • Strong written and verbal communication skills
  • Proficiency in Microsoft Office Suite; experience with analytics tools is a plus

Benefits

  • Competitive annual salary ($55,000 – $61,000)
  • Opportunities for career growth and professional development
  • Health, dental, and vision insurance
  • 401(k) with company match
  • Paid time off and holidays
  • Collaborative and innovative work environment
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