About the position
The Marketing Strategy Manager will support marketing performance initiatives that drive a simplified, intuitive, and personalized journey for Stellantis customers across tiers and channels. This individual will lead the strategy, execution, and optimization of tierless connected funnel initiatives. The ideal candidate will be customer-centric, innovative and be an advocate for best-in-class customer experiences across the Stellantis enterprise. This role will report to the Director of Marketing Strategy.
Responsibilities
- Develop holistic marketing strategies to ensure connectivity across tiers, channels, and audiences
- Execute personalized connected funnel strategies that improve customer engagement, increase quality conversions, and contribute to sales and market share goals
- Translate strategies into executable and measurable tactics that achieve marketing performance goals
- Connect strategic objectives, KPI performance, and actionable recommendations into clear and concise storytelling for executive level audiences
- Connect first, second, and third-party data and insights to maximize marketing effectiveness and efficiency
- Analyze market trends, consumer behavior, and competitive landscape to inform marketing strategies
- Develop measurement strategies and KPI frameworks to track and optimize performance
- Leverage the latest industry trends and cutting-edge technology to create a seamless shopping experience across key customer journey touchpoints
- Collaborate with internal stakeholders, agency partners, and external vendors to develop new use cases, determine business requirements, and launch personalization programs
- Partner with channel leads to identify key opportunities to reach customers through connected omni-channel touchpoints
Requirements
- Bachelor’s degree in Business Administration, Marketing, or a related field
- 10+ years of experience in marketing, with a focus on strategy and analytics
- Proven track record of developing and executing successful marketing strategies
- Strong analytical skills, with the ability to interpret complex data and make data-driven decisions
- Experience in automotive industry and basic dealer operations
- Understanding of the relationship between tier 1 and tier 3
- Familiarity with key marketing channels such as media, CRM, website, etc.
- Experience leading and inspiring cross-functional teams
- Exceptional communication and interpersonal skills
- Excellent data storytelling and executive level presentation skills
- Ability to turn ideas into scalable solutions
- Ability to thrive in a fast-paced, dynamic environment
