About the position
Stitch Fix is transforming the way people find what they love—and we’re looking for a strategic, data-driven Marketing Technology Product Manager to join our Client Experience product team. In this high-impact role, you will lead the vision, strategy, and roadmap for our CRM and Growth Marketing capabilities, driving deeper engagement with our clients through personalized communication, retention journeys, marketing acquisition and lifecycle marketing. As a Product Manager, you’ll operate at the intersection of Marketing, Data Science, and Engineering to elevate our CRM and broader MarTech platforms into best-in-class systems that scale with our business. You'll ensure we’re leveraging the right channels, at the right moments, with the right messages to deepen our relationships with millions of clients—while also managing system performance, governance, and vendor partnerships.
Responsibilities
- Own the CRM and Growth Marketing product strategy and roadmap, driving impact across segmentation, automation, targeting, and personalization efforts.
- Collaborate with business stakeholders to align digital marketing goals with product outcomes, ensuring both strategic and tactical needs are met.
- Partner with Technology and Data Science teams to align CRM/MarTech architecture with our broader digital and data platform strategy.
- Serve as an administrator and subject matter expert on key MarTech platforms (e.g., Salesforce Marketing Cloud, Blueshift, Google Tag Manager), with responsibility for operational integrity and workflow mapping.
- Stay ahead of industry trends across the marketing technology landscape, evaluating tools such as CDP, DSPs, analytics, mobile engagement platforms, and more.
- Define and manage business requirements for new investments and enhancements to marketing technology tools—advising on both platform capabilities and business process optimization.
- Oversee governance and performance of critical MarTech systems, including integrations, data quality, and campaign reliability.
- Manage vendor relationships to maximize ROI from MarTech platforms, ensuring they meet organizational performance standards and support long-term business growth.
- Train and support marketing staff in the effective and compliant use of marketing technologies.
- Monitor and maintain data quality across CRM systems to ensure high deliverability, personalization accuracy, and user trust.
- Collaborate with program managers and developers to establish timelines, prioritize features, and ensure delivery of projects with high business impact.
- Identify and automate time-consuming internal processes, championing scalable, sustainable solutions across the marketing and product stack.
Requirements
- 5+ years of product management experience, with 3+ years specifically focused on CRM, lifecycle marketing, marketing acquisition or MarTech platforms.
- Proven experience leading CRM and digital marketing technology implementations, including tools like Salesforce Marketing Cloud, Blueshift, Singular, and Looker.
- Deep familiarity with data-driven marketing and personalization strategies, and how to design systems that support these approaches at scale.
- Understanding of how to design and manage integrated MarTech stacks, including ad servers, analytics platforms, CMS, CRMs, mobile tooling, and automation workflows.
- Strong cross-functional partnership skills, especially with Marketing, Engineering, Data Science, and Analytics.
- Ability to thrive in fast-moving, high-growth environments and manage changing priorities while staying grounded in outcomes.
- Natural problem-solver, highly analytical, and energized by both strategic thinking and hands-on execution.
- Strong sense of ownership, accountability, and care for the client.
Benefits
- Competitive salary
- Medical, dental, vision, and other benefits
- Equity in the form of restricted stock units depending on employee and company performance
