About the position
Join the Microsoft Cloud & AI Marketing team as a Marketplace Integrated Marketing Lead, where you'll spearhead strategic marketing efforts aimed at driving both supply and demand within one of Azure’s most dynamic growth engines: the Microsoft commercial Marketplace. This high-impact role calls for a strategic, collaborative, and outcome-oriented marketer who can lead integrated programs to inspire app and agent development, accelerate publication, and generate meaningful demand. You'll create digital-first, full-funnel campaigns that guide developers and technical decision-makers from awareness through action—leveraging channels like web, blog, social, webinars, events, and video to drive scale, increase engagement, and improve conversion. This role centers on expanding the reach and impact of Marketplace offerings through orchestrated experiences, storytelling, and targeted outreach. You’ll partner closely with Product Marketing, Engineering, Partner, Software Development Company, and Channel teams to craft compelling customer journeys, amplify developer momentum, and maximize marketplace success.
Responsibilities
- Spearhead strategic marketing efforts for the Microsoft commercial Marketplace.
- Lead integrated programs to inspire app and agent development.
- Accelerate publication and generate meaningful demand.
- Create digital-first, full-funnel campaigns for developers and technical decision-makers.
- Leverage various channels like web, blog, social, webinars, events, and video to drive scale and engagement.
- Expand the reach and impact of Marketplace offerings through orchestrated experiences and storytelling.
- Partner with Product Marketing, Engineering, Partner, Software Development Company, and Channel teams.
