About the position
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. At Airbnb, our Communications team is on a mission to make us the most positively talked-about company in the world! We're dedicated to keeping Airbnb top-of-mind for consumers, maintaining a stellar brand reputation, and cultivating a resonant share of voice. Our approach? We build strong, long-lasting relationships with media, influencers, and celebrities to foster favorable awareness of our company, products, and community. We strive to create a wave of positive press coverage and amplify our message across social channels while effectively managing and mitigating negative narratives.
Responsibilities
- Define and execute a comprehensive global measurement strategy that elevates our communications efforts by identifying key insights that will feed our leadership team’s planning strategy.
- Monitor team OKRs and key strategy metrics at both global and country levels, ensuring consistency and accuracy across campaigns and geographies.
- Enhance our measurement capabilities to clearly demonstrate how our communications efforts drive business outcomes.
- Help grow relationships across the company with cross-functional partners across Marketing, Advanced Analytics, Consumer Insights, Research and Finance.
- Develop processes to streamline measurement tasks for comms managers, conduct regular training sessions, and provide ongoing support through consultations.
- Produce in-depth recurring reports (quarterly and annual), monitor proactive message pull-through, and write insights for our consumer, editorial, corporate, and trust and safety communications teams.
- Manage relationships with our measurement vendors to maximize the benefits of their platforms and ensure seamless adoption among the team.
- Improve our measurement capabilities by managing the integration of data sources (APIs, raw data etc) to help create bespoke data tables and design insightful dashboards in collaboration with technical partners.
Requirements
- Minimum of 10+ years in communications with a strong focus on media monitoring, press measurement, social media and primary research.
- Ability to work independently while managing multiple projects under tight deadlines.
- Share insights and strategic viewpoints effectively with leadership.
- Strong skills in presentation-building, storytelling, and data visualization.
- Detail-oriented, capable of drawing conclusions from complex datasets, and producing easily digestible insights for diverse audiences.
- Experience in designing systems that enhance team coordination and efficiency.
- Proficient in Media Monitoring tools (Onclusive, Cision, Newswhip) and Social Media tools (Brandwatch, Sprinklr). Strong skills in writing complex Boolean searches.
- Proficiency in SQL/Python or the ability to integrate data from multiple sources reliably is a big plus.
Benefits
- Base pay range of $160,000—$200,000 USD.
- Bonus eligibility.
- Equity options.
- Employee Travel Credits.
