About the position
Nextdoor (NYSE: KIND) is the essential neighborhood network. Neighbors, public agencies, and businesses use Nextdoor to connect around local information that matters in more than 340,000 neighborhoods across 11 countries. Nextdoor builds innovative technology to foster local community, share important news, and create neighborhood connections at scale. Download the app and join the neighborhood at nextdoor.com. We're looking for a Paid Search and Social marketer to join our Paid Marketing team. If paid media is your specialty and passion, you are perfect for this role. You'll be an integral part of our marketing team, which specializes across various channels, and you'll focus on growing and optimizing our paid marketing efforts. As a Paid Marketing Associate, you will help scale and optimize our paid campaigns to drive business acquisition and revenue. You will manage and execute Nextdoor's paid campaigns across Meta, Google, Bing, and emerging platforms, leveraging data and creative insights to enhance performance and maximize return on investment. At Nextdoor, we offer a warm and inclusive work environment that embraces a hybrid employment model, blending an in office presence and work from home experience for our valued employees.
Responsibilities
- Develop, execute, and manage targeted B2B marketing campaigns across multiple platforms, including Meta, Google, Bing, and emerging channels
- Use data insights to develop and refine advertising strategies for better campaign performance
- Partner with Data Science, Product, Finance, and Marketing Technology teams to ensure campaigns are cohesive and support overall revenue goals
- Use analytics to track, measure, and report on the effectiveness of campaigns and the overall impact on business growth
- Stay informed on B2B marketing trends and explore new platforms and tactics to enhance our paid marketing performance
- Participate in in-person Nextdoor events such as trainings, off-sites, volunteer days, and team building exercises
- Build in-person relationships with team members and contribute to Nextdoor's company culture
Requirements
- At least 2-3 years of digital marketing experience, ideally in the B2B space
- Experience managing paid social and search campaigns
- At least 2 years of experience managing paid social and/or search budgets of at least $10K/month across major platforms
- Experience working with creative teams to develop ad strategies
- Proven ability to collaborate with different teams like Data Science, Product, Finance, and Marketing Technology
- Experience using tools like Excel, Looker, or similar for data analysis and insights
- Organized and detail-focused, always looking to optimize our approaches
- Comfortable thriving in fast-paced environments and managing changes confidently
- Motivated to identify and act on significant opportunities, especially within the B2B sector
Benefits
- Compensation will vary depending on your relevant skills, experience, and qualifications
- Starting salary for this role is expected to range from $90,000 to $110,000 on an annualized basis
- Potential for a meaningful equity grant with equal quarterly vesting
- Variety of health plans, including a 100% covered employee only plan option
- OneMedical membership for concierge care
