About the position
As the Paid Social Marketing Manager within our direct-to-consumer team, you’ll be responsible for driving customer acquisition, engagement and revenue through paid social campaigns. You’ll lead the development and execution of data-driven strategies that connect Aura with consumers. This is a fast-paced and highly collaborative role that will work closely with our Product Marketing, Creative, and Lifecycle teams.
Responsibilities
- Understand Aura’s target audiences, spearheading full-funnel paid media campaign strategies that attract and retain Later customers.
- Operate with an audience-oriented approach: Align campaigns with target audience, improving credibility, the user experience, interaction rate, and conversion rates.
- Make strategy recommendations for content, creative, landing pages, and remarketing tactics in collaboration with web and creative team.
- Utilize platform analytics, large datasets, and other tactic specific reporting to understand campaign performance, identify trends, and draw actionable insights.
- Summarize findings for team and executive leadership.
- Continuous testing and improvements: Apply insights from experiments to refine campaigns and tactics, aiming for better engagement, conversion rates, and user experience.
- Consistently be organized and proactive: Deliver updates and data in an effective and concise manner.
- Be results-oriented: Collaborate on creating and measuring monthly lead targets and quarterly OKRs.
Requirements
- Bachelor’s degree or equivalent practical experience.
- 5+ years experience in performance marketing with experience in paid search and social.
- Proven track record of managing and executing successful SEM, Paid Social, and Programmatic campaigns.
- Excellent project management skills, with the ability to manage multiple projects and deadlines.
- Strong understanding of digital marketing best practices specifically across SEM and Paid Social.
- Proven ability to collaborate effectively across departments and functions to drive alignment and achieve business objectives.
Nice-to-haves
- Experience in cyber-security industry a plus.
- Experience in Google Ads.
- Excellent communication, analytical and quantitative skills.
- Experience with project management tools and operational experience designing and monitoring process to streamline workflows.
- Strong creative direction to manage asset creation with internal and external teams.
- Experience with full funnel marketing strategy in social channels.
- Possess great passion and empathy for the customer.
- Demonstrated ability to drive measurably successful product launches and campaigns.
- Ability to work on multiple projects in a fast-paced dynamic environment.
Benefits
- Competitive pay.
- Generous health and wellness benefits.
- Retirement savings plans.
- Parental leave.
- And much more!
