Partner Marketing Specialist, Key Accounts - Firearms Industry

About the position

Delta Defense, LLC is seeking an experienced Partner Marketing Specialist in the firearms space to enhance our partner marketing efforts. This Key Account Specialist position will lead the building of custom partnerships and campaigns with aligned brands in the 2A community. The role involves creating unique marketing activations through innovative ideation and engaging with manufacturers to cultivate partnerships that enhance top line revenue.

Responsibilities

• Understand, evaluate, and articulate cost-per-acquisition mechanics of membership marketing acquisition campaigns/initiatives.
• Generate and sustain end-to-end partnerships that generate reciprocal value for both parties.
• Craft and execute marketing initiatives aimed at our partner's audiences, ensuring they align with our broader marketing goals and effectively engage the target audience.
• Analyze partner efforts and effectiveness to determine performance trends and generate insights that drive decision-making.
• Establish clear KPIs to evaluate the success of endemic partnerships, ensuring alignment with business goals and ROI expectations.
• Facilitate periodic reviews with partners to assess performance, share insights, and identify opportunities for growth or adjustment in strategy.
• Manage budgets for partnership campaigns/initiatives, ensuring cost-effective spending while maximizing reach, engagement, leads, and membership acquisition.
• Stay up to date on industry trends and competitor activities to inform strategic planning and partnership opportunities.
• Partner with fellow marketing leaders to develop a cohesive marketing strategy across all business channels.
• Collaborate with funnel specialists and the creative team to establish an optimized experience for the end-user/customer.

Requirements

• Demonstrated experience in/knowledge of the firearms industry with a deep list of contacts and ties within the 2A community.
• Bachelor's degree in Marketing, Communications, Business, or a related field. Equivalent experience will be considered.
• 6+ years of experience in digital marketing with an emphasis on sales, media buying, partnership management, or related focus.
• In-depth knowledge of the firearms industry, including trends and current events or legislation that may impact USCCA operations.
• Experience in firearms training is preferred.
• Familiarity with advertising and marketing compliance requirements specific to the firearms sector.
• Strong analytical skills with expertise in data analysis, tools, and reporting.
• Exceptional written and verbal communication abilities. Skilled in utilizing digital communication platforms.
• Proven experience in leading teams or initiatives, fostering collaboration.

Nice-to-haves

• Experience in firearms training.
• Strong hands-on experience with project management software.

Benefits

• 23 Days of Personal Time Off, 8 company holidays, plus paid day of volunteer service annually.
• Personal protection, fitness, and home office reimbursement program ($500 annually).
• Robust insurance coverage options: Medical, Dental, Vision, HSA, FSA, Life, STD, LTD, & Pet Insurance.
• Complimentary USCCA Elite membership & store discounts.
• Nationally recognized in 2023 and 2024 as a Newsweek Top 100 America's Most Loved Workplace.
• Top Workplaces USA award in 2022.
• Named on Inc. 5000 'Fastest Growing Private Companies' list 13 years in a row.
• Milwaukee Journal Sentinel 'Top Workplace' award 7 years in a row.
• Milwaukee Business Journal 'Best Place to Work' award 6 years in a row.