Patient Access Marketing Associate Director - REMOTE (Rare Disease)

About the position

Join Amgen’s Mission of Serving Patients. At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives. Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Responsibilities

• Digital marketing lead for Patient Access Marketing, partnering with Systems Business Owner role to ensure marketing initiatives are effectively implemented and included as part of the enterprise technology plan, including system enhancements to support marketing initiatives.
• Drive strategy and development/ongoing maintenance of the Amgen By Your Side website to include content development, database integration, alignment with brand website ecosystems, and development of new features and functionality, including new enrollment pathways into Amgen By Your Side.
• Drive strategy and development of patient enrollment, initiation and adherence programs designed to motivate and drive behavior change, including mobile messaging platforms and digital patient engagement tools.
• Drive strategy and development of patient services enterprise multi-channel communication programs (e.g. Open Enrollment, Government Payor updates, etc.) working with cross-functional partners including patient services, government affairs, value & access and communications.
• Partner with the Ultra-Rare patient services and brand teams to support programs for patient adherence and prevention of discontinuation.
• Support and maintain the Amgen By Your Side brand identity and core messages, driving consistency in how support programs are positioned and discussed internally and externally.
• Work closely with brand marketing teams to compliantly develop and integrate the patient services narrative into the brand narrative.
• Define, monitor and report on KPIs related to patient services marketing programs.
• Collaborate with Patient Access Marketing leadership to develop strategic marketing plans as input into the brand-specific annual planning process.
• Manage budget, evaluate cost effectiveness of spend and ensure appropriate allocation of resources.
• Work closely, with regulatory, legal and medical affairs on program and content development and to manage tactics through the MAC process.
• Manage at least 1 direct report.

Requirements

• Doctorate degree and 2 years of managing patient or consumer digital marketing experience
• Or Master’s degree and 6 years of managing patient or consumer digital marketing experience
• Or Bachelor’s degree and 8 years of managing patient or consumer digital marketing experience
• Or Associate’s degree and 10 years of managing patient or consumer digital marketing experience
• Or High school diploma / GED and 12 years of managing patient or consumer digital marketing experience
• And 2 years of managerial experience directly managing people and/or leadership experience leading teams, projects, programs or directing the allocation of resources.

Nice-to-haves

• Demonstrated experience with leading and implementing technology that contributes directly to business needs and goals.
• Innovation focused mindset- curious about new technologies and discovering new ways to reach patients and improve internal processes.
• Demonstrated strong leadership skills to manage cross-functional partners, agency relationships and agency deliverables, as well as the ability to collaborate effectively and influence without authority.
• Ability to navigate a large matrix organization and centralized resources.
• Experience managing portfolio of products preferred.
• Experience managing a team of at least 1 direct report preferred.
• Experience with rare disease preferred.
• Knowledge of digital marketing channels to drive initiation, adherence and compliance.
• Expertise working across multiple projects and managing multiple external vendors.

Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan.
• Stock-based long-term incentives.
• Award-winning time-off plans.
• Flexible work models, including remote and hybrid work arrangements, where possible.