Performance Marketing Manager – FIFA World Cup 26™

About the position

On Location is seeking an experienced and highly analytical Performance Marketing Manager to drive paid acquisition campaigns in support of the FIFA World Cup 26™ Official Hospitality. This role is responsible for developing and executing performance marketing strategies across Paid Search and Paid Social to maximize revenue, fan engagement, and brand awareness. Reporting to the Sr. Manager, Paid Media & Performance Marketing, you will collaborate with marketing, creative, and analytics teams to optimize return on ad spend (ROAS) and efficiently allocate media budgets across multiple regions. This role requires a data-driven mindset, expertise in audience segmentation, and experience managing high-profile marketing campaigns.

Responsibilities

• Create, execute, and optimize global performance marketing campaigns across Paid Search (Google Ads, Bing Ads) and Paid Social (Facebook, Instagram, TikTok, X, LinkedIn, YouTube) to drive ticket sales, fan engagement, and event awareness.
• Oversee and optimize campaign budgets, ensuring efficient allocation to maximize ROAS while meeting CPA and conversion targets.
• Continuously monitor and adjust bidding strategies, ad placements, and audience targeting to improve performance.
• Work with the Data Analytics team to analyze campaign performance, identify trends, and make data-backed recommendations for optimization.
• Provide real-time insights and performance forecasts to inform key stakeholders and adjust strategies based on event demands.
• Utilize Google Analytics 4 (GA4), Looker, Tableau, and other data visualization tools to track success metrics and identify opportunities for growth.
• Troubleshoot discrepancies and QA ad operations to ensure seamless execution and analytics tracking.
• Develop sophisticated audience segmentation strategies to tailor ads based on country, fanbase, language, and device.
• Lead A/B testing initiatives on ad creatives, messaging, landing pages, and targeting strategies to continuously improve CTR, CPA, and conversion rates.
• Collaborate closely with creative teams to ensure ad content is data-driven, locally relevant, and aligned with FIFA World Cup 26™ brand guidelines.
• Conduct competitive benchmarking to evaluate FIFA World Cup 26™ campaigns relative to industry trends and identify opportunities for increased visibility and engagement.
• Monitor market-specific trends, ensuring campaign strategies align with regional fan behaviors and ticket sales objectives.
• Work closely with marketing, analytics, and creative teams to align performance marketing efforts with broader business goals.

Requirements

• 3-5+ years in performance marketing with a key focus on Paid Search and Paid Social campaigns.
• Proficiency with platforms such as Google Ads, Bing Ads, META Ads Manager, and TikTok Ads.
• Experience with global analytics tools like Google Analytics, Adobe Analytics, or similar.
• Strong analytical skills with experience in A/B testing, data analysis, and performance reporting, ideally on an international scale.
• Excellent written and verbal communication skills, able to convey complex insights and campaign performance to cross-functional teams and stakeholders.
• Ability to work in a fast-paced, high-stakes environment, managing multiple campaigns across regions and adjusting strategies based on data insights and event demands.

Benefits

• Health care
• Retirement
• Vacation and other paid time off
• Short- and long-term incentives
• Growth and developmental opportunities