About the position
We're looking for an experienced Marketing Strategist to drive acquisition and customer marketing for our premium product portfolio from brand and creative strategy through in-market execution across multiple channels. The right candidate will have marketing experience in brand strategy as well as developing and executing large-scale full-funnel marketing campaigns. They will need to work across multiple marketing channels and build relationships across the organization and should thrive in a fast paced environment. Capital One provides a fast paced, dynamic environment where you can excel in your career. At Capital One, diversity, inclusion & belonging are valued at our core, sparking and enabling us to do good for our associates, customers and communities. Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We nurture an environment that attracts and develops talent from all backgrounds and experiences, and empower our associates to do great work by creating a culture of belonging that values diverse perspectives, fosters collaboration and encourages innovative ideas - and are routinely recognized as one of the best companies to work for.
Responsibilities
- Establish brand strategy and foundational elements for existing and new products including design targets, positioning, claims development.
- Develop and execute integrated, multi-channel marketing campaigns on a national scale to drive account growth, brand affinity and customer engagement.
- Shepherd multiple marketing creative projects at once from brief to execution through our process while ensuring strategic intent aligns with execution/delivery at every step.
- Work across functions and with multiple stakeholders during the process in a well managed and organized manner.
- Participate as the brand strategy lead in collaborative cross-functional team (business partners, creative teams, legal, compliance, etc) and partner with them to provide strategic and tactical thought partnership to effectively drive project delivery.
- Champion the brand, ensuring that all representation of our products (claims, imagery, card, etc) are in line with their respective brand personas, voice and style guides.
- Develop an understanding of best practices across channels and programs.
- Leverage problem solving and influencing skills to ensure marketing initiatives deliver on intent.
- Have excellent communication and partnership skills which are essential for interacting and communicating with key stakeholders at all levels across the company to manage, inform and influence outcomes.
Requirements
- Bachelor's Degree or Military Experience.
- At least 5 years of experience in brand strategy or product marketing experience with experience managing multiple channels, agency or client side.
- At least 5 years of experience in planning, executing and analyzing marketing programs.
- At least 5 years experience in managing creative processes, partnering with creative teams and developing creative optimization frameworks.
Nice-to-haves
- Masters degree in marketing or business.
- 5+ years of experience in marketing for a luxury brand.
- 5+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity.
- 6+ years of experience driving optimization plans and creative strategy.
Benefits
- Comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
- Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI).
