Principal Digital Marketing Manager, Marketplace

About the position

At Workday, we value our candidates' privacy and data security. Workday will never ask candidates to apply to jobs through websites that are not Workday Careers. Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not. In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.

Responsibilities

• Own and drive the global web strategy for the Workday Marketplace, aligning with business objectives defined in collaboration with Partner, Strategy, Sales, and Marketing teams.
• Lead the optimization of the Workday Marketplace web experience and digital customer journey.
• Map and analyze customer journeys across Workday's websites to identify opportunities for seamless integration.
• Collaborate closely with the UX team to translate strategic insights into innovative and user-centric designs.
• Establish and utilize robust web analytics and behavioral data to measure the effectiveness of the web experience.
• Partner strategically with cross-functional teams to develop integrated digital demand generation programs for the Workday Marketplace.
• Define, track, and report on key performance indicators (KPIs) and key results (KRs).
• Evangelize and share best practices and key learnings across the Marketplace leadership team.

Requirements

• 12+ years of digital marketing experience
• 6+ years of experience in web experience journeys, personalization, SEO, PPC, display, programmatic, social media, email, chat, etc.
• 2+ years of Marketing experience with an App Marketplace

Nice-to-haves

• Familiarity with content management systems, analytics tools, project management software, and marketing automation systems.
• Ability to identify and adapt to changing audience behavior.
• Shown success in collaborating with multiple matrixed teams.
• Ability to work and excel in highly matrixed organizations.
• Excellent verbal, written, and presentation skills.
• Digital demand generation experience is desirable.
• Enterprise software and/or B2B experience is a plus.

Benefits

• Workday Bonus Plan or role-specific commission/bonus
• Annual refresh stock grants