About the position
At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive. At F5, our mission is to power and protect every app—anywhere. As we continue to scale our SaaS and recurring revenue business, the strength, flexibility, and integration of our Go-to-Market (GTM) customer experience systems are more critical than ever. We are transforming our digital ecosystem to streamline end-to-end business operations—from lead to quote, and order to revenue—so we can deliver world-class customer and partner experiences while driving growth at scale.
Responsibilities
- Own the product strategy and lifecycle for core GTM systems—including Salesforce (CRM), Oracle CPQ, and Oracle EBS, Fusion ALM, Subscription Management—ensuring cohesive design across customer, sales, and financial operations.
- Lead annual GTM systems project prioritization and planning, aligning initiatives with corporate OKRs and cross-functional stakeholder input.
- Define and drive roadmaps for quote-to-cash capabilities: pricing configuration, deal management, CPQ optimization, approval workflows, renewals, entitlement, billing integration, and revenue recognition.
- Collaborate with stakeholders from Sales, Marketing, Sales Operations, Finance, Customer Success, Engineering, and Digital to define problems, shape solutions, and drive enterprise-scale programs.
- Translate complex business requirements into clear, actionable product requirements, epics, and user stories.
- Drive delivery of strategic initiatives such as CPQ standardization, commercial model evolution, entitlement harmonization, revenue management automation, and customer experience improvements.
- Act as a trusted subject matter expert on Salesforce, Oracle CPQ, and Oracle EBS capabilities—ensuring best practices, scalable design, and future-ready architecture.
- Develop KPIs and success metrics to measure adoption, business value, and platform performance; regularly review and iterate with stakeholders.
- Maintain platform governance and lead alignment across business and back-office systems including ERP, subscription management, and customer support tools.
- Partner with solution and enterprise architects to ensure compliance, scalability, performance, and data integrity across integrations.
Requirements
- 10+ years of progressive product management experience, with at least 5 years leading GTM or quote-to-cash platforms in a global enterprise or SaaS company.
- Hands-on expertise with Salesforce CRM, Oracle CPQ, and Oracle EBS, with proven success delivering integrated solutions across these platforms.
- Deep understanding of lead-to-cash processes, sales operations, pricing and discounting, renewals, revenue workflows, and system governance.
- Demonstrated ability to lead enterprise-scale programs and drive alignment across Sales, Finance, IT, and Operations.
- Strong communication and stakeholder engagement skills, with the ability to simplify complex topics and influence at all levels.
- Analytical mindset with experience using data, KPIs, and dashboards to guide prioritization and demonstrate value.
- Experience in Agile methodologies, enterprise release management, and product lifecycle planning.
- Bachelor’s degree in Business, Computer Science, Information Systems, or a related field; MBA or advanced degree is a plus.
Nice-to-haves
- Experience managing large-scale CRM/CPQ/ERP transformation initiatives.
- Familiarity with modern GTM tools and ecosystems such as Clari, Gainsight, Outreach, Conga, Snowflake, or MuleSoft.
- Experience working in a highly matrixed, fast-paced enterprise with global business users.
- Comfortable navigating ambiguity, solving complex problems, and scaling business systems in a high-growth environment.
Benefits
- Annual base pay for this position is: $195,823.00 - $293,735.00
- Incentive compensation, bonus, restricted stock units, and benefits.
- F5 offers a variety of reasonable accommodations for candidates.
