Principal Product Manager

About the position

Planet DDS is a leading provider of a platform of cloud-based solutions that empowers growth-minded dental businesses. Now serving over 13,000 practices and 118,000 customers in North America, Planet DDS delivers a comprehensive suite of solutions, including Denticon Practice Management, Cloud 9 Ortho Practice Management, and Apteryx Cloud Imaging. Planet DDS is dedicated to enabling dental support organizations (DSOs) and groups to grow and thrive with technology that delivers seamless integrations, improved workflows, and future-proof scalability. We are seeking a Principal Product Manager to lead strategic AI initiatives that directly impact revenue growth, operational efficiency, and profitability. This role will blend deep product management expertise with a strong business acumen to ensure that innovation translates into measurable financial success. As Principal Product Manager, you will own the vision, strategy, and execution of AI-driven capabilities across Planet DDS’s product portfolio, with a focus on initiatives that improve financial outcomes for both our clients and our business. You will serve as a senior thought leader, partnering closely with executives, engineering, design, sales, and marketing to deliver groundbreaking AI features that drive measurable impact. You will be accountable for the success of your product line, including revenue, margin, and customer adoption metrics.

Responsibilities

• Define and execute a multi-year AI product roadmap aligned with corporate strategy and market opportunities.
• Identify, evaluate, and prioritize AI use cases with the highest potential to impact revenue growth, cost savings, and customer satisfaction.
• Act as a company-wide evangelist for AI innovation and its business value.
• Lead discovery, business case development, and ROI analysis for AI initiatives.
• Own the P&L for assigned product lines, ensuring profitability and sustainable growth.
• Translate vision into detailed requirements, user stories, and release plans in partnership with engineering and design.
• Partner with engineering and design teams to deliver high-quality, scalable AI solutions.
• Work with marketing, sales, and customer success to define go-to-market strategies and ensure strong adoption and market impact.
• Build strategic relationships with partners, clients, and industry stakeholders to stay ahead of market trends.
• Monitor product financial performance, including revenue, margin, and adoption metrics.
• Continuously optimize product pricing, packaging, and positioning to maximize market competitiveness and profitability.
• Leverage data and analytics to measure the business impact of AI features and inform future investments.

Requirements

• 15+ years of product management experience, with a proven track record of delivering high-impact products in SaaS environments.
• Direct P&L ownership experience, with demonstrated success in meeting or exceeding financial targets.
• Strong background in AI/ML product development, including bringing innovative AI solutions to market.
• Experience leading cross-functional teams in an agile, fast-paced environment.
• Exceptional analytical, strategic thinking, and problem-solving skills.
• Strong executive presence and communication skills, with the ability to influence at all levels of the organization.
• Deep understanding of SaaS business models, go-to-market strategies, and financial performance drivers.

Nice-to-haves

• B2B SaaS in healthcare, dental, or practice management software.
• Familiarity with enterprise AI technologies, agentic AI systems, and applied machine learning.
• Experience in scaling AI innovation from proof-of-concept to commercial success.