Principal Product Marketing Manager, Channels & Alliances

About the position

As our Principal Product Marketing Manager for Channels & Alliances, you'll be a pioneer in establishing and scaling our channel partnerships strategy across key ecosystem players like AWS, system integrators, consulting firms, and technology partners. You'll shape how we position, message, and go-to-market through these strategic channels, driving growth and expansion opportunities beyond our direct sales motion. This role requires a strategic thinker who can translate complex technical capabilities into compelling value propositions for partners while building scalable channel programs from the ground up.

Responsibilities

• Develop and execute comprehensive channel marketing strategies to accelerate adoption through AWS, system integrators, and other strategic partners
• Create positioning, messaging, and value propositions tailored to channel partners and their customers
• Build scalable enablement programs and materials to empower partner sales teams to effectively position and sell Postman
• Design and implement co-marketing programs with key partners including campaigns, webinars, and events
• Partner closely with Channels, Product, and Sales teams to identify and prioritize partner integration and co-selling opportunities
• Track and measure channel program effectiveness, providing actionable insights to optimize performance
• Work closely with our CI lead to build out competitive intelligence efforts specific to partner ecosystems, identifying opportunities to differentiate Postman
• Act as the primary product marketing interface for strategic channel partnerships, representing the voice of the partner in internal discussions

Requirements

• 8+ years of product marketing experience, with significant focus on channel or partner marketing in B2B software
• Proven track record of building successful channel GTM programs from scratch
• Experience working directly with AWS, system integrators, or other enterprise technology partners
• Strong business acumen with the ability to understand and articulate technical concepts to various audiences
• Excellent project management skills with experience coordinating cross-functional initiatives
• Demonstrated success in building sales and partner enablement content that drives results
• Excellent communication and presentation skills with the ability to influence without authority
• Strategic mindset balanced with practical execution capabilities
• Ability to thrive in ambiguity while establishing structure and processes

Benefits

• Full medical coverage
• Flexible PTO
• Wellness reimbursement
• Monthly lunch stipend
• Creche allowance
• Frequent team-building events
• Donation-matching program