Principal Product Marketing Manager - Frame.io

About the position

This role offers a chance to shape the future of creative workflows. As Principal Product Marketer, this position leads go-to-market strategy, core messaging, and pricing/packaging for Frame.io. It's a strategic, cross-functional role-connecting customer needs with product vision and crafting compelling stories that resonate in a dynamic market.

Responsibilities

• Drive launch strategies and messaging for product releases, collaborating across marketing, studio, and design teams
• Define pricing and packaging strategies aligned with evolving capabilities and customer segments
• Own and evolve product positioning and value propositions across key channels
• Monitor market shifts and competitive trends to inform go-to-market strategy
• Influence product roadmap through customer insight and market research
• Develop customer campaigns and highlight success stories that showcase real-world value

Requirements

• BA/BS Degree in Marketing, Business is preferred OR 15+ years of experience in Product Marketing or equivalent practical experience
• Strategic leadership and ownership of complex marketing initiatives
• Strong cross-functional collaboration, especially with product and creative teams
• Skill in building clear, engaging narratives for diverse audiences
• Data-savvy mindset to guide decisions and measure results
• Familiarity with creative tools or workflows (video post-production and design are a plus)
• A collaborative, open-minded approach to feedback and iteration