About the position
Kindle E-readers are among the bestselling products in the history of Amazon, with a rich legacy of driving customer-focused innovation. Our growth requires leaders who operate both strategically and tactically, think big to drive new opportunities, dive deep in data to uncover customer insights, break down and solve complex problems, and drive operational excellence. The Kindle Devices team is seeking a customer-obsessed Product Marketing leader to drive awareness and adoption of Kindle Scribe as a work tool for enterprise customers. It's still Day 1 with Kindle Scribe, and we're seeking a Principal Product Marketing Manager & Go-to-Market (GTM) Lead to own and drive end-to-end GTM strategy for new product launches. This highly cross-functional role requires a proven leader experienced in developing sales and marketing motions for 0-to-1 products and scaling them across diverse enterprise customer segments and channels. The ideal candidate will bring a deep understanding of product launch cycles, channel partner ecosystems, and sales enablement. They will be responsible for building and executing comprehensive go-to-market strategies, collaborating closely with sales, product, and engineering teams to ensure alignment, consistency, and excellence in execution. This is a hands-on role, and you will be responsible for diving deep on technical engagements with channel partners, and enabling sales teams to effectively bring our products to enterprise customers. You will be at the center of activity and will need to lead multiple teams through your actions and direction.
Responsibilities
- Define and drive the end-to-end multi-year GTM strategy for Kindle Scribe adoption in enterprises.
- Build and maintain detailed GTM playbooks aligned with product roadmaps, customer needs, and sales/channel objectives.
- Drive positioning, messaging, and enterprise market segmentation for new and existing products.
- Develop and establish a scalable channel strategy to help in launching and scaling Kindle Scribe adoption.
- Identify, recruit, and manage strategic channel partners to support product launches.
- Drive partner enablement programs, tools and materials to ensure partner and product success.
- Build sales playbooks, tools, training, and enablement programs to drive adoption and pipeline growth.
- Own post-launch evaluation and iterate GTM approaches based on performance and field feedback.
- Own and drive marketing strategies for new products, collaborating with the marketing team to launch integrated campaigns.
- Partner with product marketing to develop messaging frameworks, positioning, and competitive differentiation.
- Collaborate with cross-functional teams including Sales, Business Development, Marketing, Partner and Technical Field professionals to determine how to best accelerate growth.
Requirements
- 9+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
Nice-to-haves
- Experience with creating GTM initiatives at scale
- Experience working cross-functionally across marketing, product management, analytics, UX, and research
Benefits
- Base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market.
- Equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package.
- Full range of medical, financial, and/or other benefits.
