Principal Product Marketing Manager

About the position

As a Principal Product Marketing Manager, you’ll play a critical role in shaping and executing the go-to-market strategy for new products and our commercial segment. This high-impact position combines strategic ownership with cross-functional collaboration. You’ll lead positioning, messaging, and enablement for both new products and our commercial segment to help us differentiate and win in a dynamic market. You’ll report to the Senior Director of Product & Corporate Marketing and work closely with teams across Product, Sales, Customer Success, and RevOps. Your work will directly influence company growth and market perception, ensuring our solutions resonate with the right audiences and deliver clear value.

Responsibilities

• Own product marketing for new solutions—partnering early with Product, Marketing, and Sales to craft compelling messaging, positioning, and launch strategies that accelerate growth.
• Lead product marketing for the commercial segment, equipping sales with the right collateral, insights, and training to drive revenue.
• Monitor the competitive landscape, including product moves, pricing, and messaging. Translate findings into strategic insights for Sales and Product.
• Create differentiated messaging that resonates with target buyers and supports our broader go-to-market and expansion strategies.
• Conduct and synthesize primary research to gather customer insights, identify pain points, and inform product and marketing direction.
• Build high-impact sales assets—such as decks, one-pagers, battlecards, and playbooks—that support pipeline generation and deal velocity.
• Work across teams to align on GTM priorities and ensure consistent execution from product ideation through launch and beyond.
• Serve as an evangelist of our voice of customer for our internal teams and a CaptivateIQ and industry expert to our prospect and customer base.

Requirements

• 5+ years in B2B SaaS product marketing and 8–10 years of overall professional experience
• Experience launching new products and driving GTM strategy
• Experience working closely with Product Management, Marketing and Sales
• Deep understanding of competitive intelligence and how to use it to differentiate and win deals
• Exceptional storytelling and communication skills—you can distill complex concepts into compelling, digestible messaging
• Track record of partnering with Sales and Marketing teams to drive pipeline and revenue
• Data-driven mindset, with the ability to measure and iterate on success
• Driven, resourceful, and motivated to go the extra mile to help teams succeed.

Benefits

• (US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents
• Flexible vacation days and quarterly mental health days so you can recharge
• Enjoy a one-time expense on your 1-year work anniversary (to use for travel, home furnishings, fancy meal)
• Annual stipends for professional development and caretaking
• (US-ONLY) 401k plan to participate in and save towards the future
• Newest Apple products to help you do your best work
• Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ.