About the position
As Principal Solutions Marketing Manager, you will be focused on developing the GTM strategy and execution for each industry's key brands globally. This role will be responsible for the creation, ownership, and iteration of multi-product solutions marketing content including messaging, sales tools, and marketing assets - all in support of developing a strategic GTM plan and its related execution. You will be the industry expert and voice of the customer, working very closely with your commercial industry leads, product marketers, marketing, and enablement teams to commercialize products, develop go-to-market plans, and craft differentiated solutions messaging that deliver against industry-specific business objectives. This is a perfect role for someone who is a self-starter, strategic thinker, and wants to make a difference every day Reporting to the VP of Solutions Marketing & Strategy, this individual will be a leader in the solutions marketing team, serve as an expert on our solutions, and communicate their value to internal and external audiences.
Responsibilities
- Be the subject matter expert and strategic partner to the commercial team across your key industries
- Own crafting differentiated external solution narratives and messaging that elevate LiveRamp's market position and drives new business growth
- Partner with Product Marketing to develop easy-to-understand industry solutions-focused go to market programs, content, and activities
- Contextualize client use cases, challenges, and solutions in the framework of LiveRamp products to drive consumption and adoption
- Oversee the development of audience-based go-to-market strategies to achieve pipeline, adoption, and revenue targets
- Educate the organization on your industries' key trends: market dynamics, client challenges, news and relevant competitor news, etc
- Accelerate market awareness and solution adoption through compelling thought leadership content and customer stories
- Produce high-value external content for all stages of the funnel
- Identify new growth areas, new technology, and emerging product/service opportunities per industry and be the feedback loop to Product
- Track, measure, and report against key solutions and marketing KPIs
Requirements
- Proven B2B/SaaS solutions marketing leader or industry marketing leader (Travel & Hospitality or Auto) with 6+ years of experience
- Demonstrated experience in building breakthrough solutions positioning and go-to-market strategies that drive marketing execution plans in fast-growth organizations
- Deep adtech & data industry knowledge and ability to rapidly digest complex concepts and translate them into digestible marketing output
- A strong strategic revenue-related background and mindset
- Ability to craft stories & narratives for cross-product solutions, focused on delivering business value to customers and prospects
- Experience working with product management, product marketing, marketing / demand generation, sales teams, and sales enablement, with an emphasis on enabling sales to successfully execute
- Strong business acumen with the ability to understand buyers' most critical business issues and the ability to translate solutions capabilities into real business value
- Executive presence as well as strong leadership skills to influence across organizational lines
- Outstanding interpersonal, verbal, written communication, presentation, and process facilitation skills with the ability to present views in a compelling manner
- Highly-collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment
- Startup personality: smart, ethical, friendly, hard-working, and proactive (no exceptions)
Nice-to-haves
- Deep understanding of marketing and advertising technology
- Deep understanding of travel & hospitality, auto, entertainment, and/or B2B
- Experience interfacing with a global team
Benefits
- Work with talented, collaborative, and friendly people who love what they do.
- We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.
- Flexible paid time off, paid holidays, options for working from home, and paid parental leave.
- Comprehensive benefits package designed to help you be your best self in your personal and professional lives.
- 401K matching plan-1:1 match up to 6% of salary.
- Employee Stock Purchase Plan - 15% discount off purchase price of LiveRamp stock.
- A comprehensive office equipment and ergonomics program.
