About the position
Envera is part of the Lesaffre family who is a key global player in the fermentation of microorganisms (yeasts and bacteria) for baking, taste, healthcare, and industrial biotechnology. This story began more than 170 years ago in northern France, and, thanks to our entrepreneur spirit and our innovative approach, we are constantly developing. Lesaffre's global presence includes 11,000 employees from 96 nationalities and a 3-billion-euro turnover. We work with customers, partners, and researchers to develop essential nutrients and bio actives that strengthen human health, optimize animal well-being, and improve plant nutrition. We believe in the incredible potential of microorganisms as the greatest means to better nourish and protect the planet. Fermentation is one of the most promising answers to the challenge of nourishing 9 billion people in a healthy way by 2050. Envera is a legal entity of Lesaffre located in West Chester, Pennsylvania. Envera manufactures bacteria solutions for Lesaffre BUs and different market segments such as wastewater treatment, bioremediation, cleaning solutions, agriculture, and many other areas where beneficial bacteria can play a key role.
Responsibilities
- Create B2B marketing campaigns to build customer awareness in growing bacteria portfolio for current products and as new products launch.
- Leverage analytical skills to build compelling value propositions through market research, customer/segment mapping, target product launches, pricing strategies, and market communication planning.
- Collaborate with the Sales team to execute outbound and inbound marketing activities for the company's portfolio of bacteria-based solutions. This includes leveraging traditional media, digital media, email, trade shows, and other channels.
- Closely monitor industry trends, client needs, and competitive activity to continuously inform and refine the marketing strategy.
- Develop and publish product data sheets and technical application bulletins that support product offerings.
- Define and track KPIs to measure marketing performance, campaign impact, and overall business outcomes.
Requirements
- Bachelor degree in Marketing or Business Administration, MBA preferred but not necessary with minimum 5 years of relevant experience in the life sciences or biotechnology.
- Excel at navigating complex, matrixed environments, demonstrating the ability to get things done in organization through influence by leveraging extensive interpersonal skills and cross-group/functional collaboration abilities.
- Possess experience in project management, with the ability to effectively manage multiple tasks and projects simultaneously.
- Willingness and ability to travel domestically and internationally up to 25% as needed.
- Must possess a dynamic and enthusiastic demeanor, with the ability to inspire and motivate teams to deliver excellence.
Benefits
- The opportunity to represent a passionate organization focused on innovation and sustainability
- A great 401K plan, affordable benefits, and 10 paid holidays
- The ability to utilize your experience and knowledge to make a real impact
- Opportunities for continuous growth within your role and across business units
- Position can be performed remotely, or as a hybrid role if the candidate is in Greater Philadelphia region.
