Product Lead, Game Marketing Technology - SaaS Platform

About the position

As the Product Lead for Marketing Technology, you will be responsible for defining and executing the product vision, strategy, and roadmap for our marketing tools and platforms. You will leverage your deep understanding of user acquisition (UA) channels, advertising platforms, and market trends to guide the development of solutions that enhance marketing efficiency and effectiveness. Your role will involve close collaboration with cross-functional teams to ensure the creation of innovative, market-driven products that empower our business teams.

Responsibilities

• Lead the end-to-end product development lifecycle of UA marketing tools and platforms, from ideation to launch.
• Define product vision, strategy, and roadmap in alignment with business objectives and market needs.
• Continuously monitor and analyze market trends, user acquisition channels, and advertising platforms to identify opportunities for innovation.
• Translate complex marketing needs into actionable product features and improvements.
• Work closely with marketing teams to understand their pain points and requirements, and translate these into technical solutions.
• Partner with data teams to ensure that product development aligns with data integration and analytics needs.
• Collaborate with engineering teams to ensure the technical feasibility of product features and enhancements.
• Engage with stakeholders to gather feedback and refine product features based on user needs and market demands.

Requirements

• Bachelor's or Master's degree in Computer Science, Engineering, Data Science, or a related field.
• 8+ years of experience in product management within a SaaS platform environment.
• Deep understanding of user acquisition (UA) channels, advertising platforms, and their operational mechanisms.
• Demonstrated ability to translate complex market need into actionable product solutions.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Strong problem-solving skills, with a data-driven approach to decision-making.
• Experience working in the gaming industry is a plus.